Julian Birkinshaw, Ken Mark

25 Need-to-Know MBA Models

• Broschiertes Buch

Produktbeschreibung

25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

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Produktdetails

• Verlag: Pearson Education Limited
• Seitenzahl: 200
• Erscheinungstermin: 17. Januar 2017
• Englisch
• Abmessung: 215mm x 140mm x 10mm
• Gewicht: 260g
• ISBN-13: 9781292178899
• ISBN-10: 1292178892
• Artikelnr.: 46602257

Autorenporträt

Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global “Thinkers 50” list of thought leaders in the field of management. Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.

Inhaltsangabe

Part 1: Management
1. Change management: Kotter’s eight-step model
2. Cognitive biases in decision making
3. Emotional intelligence
4. Negotiating techniques: BATNA
5. 360-degree assessment
Part 2: Marketing
6. Multichannel marketing
7. The 4 Ps of marketing
8. Pricing strategies: dynamic pricing
9. Product life cycle
10. Segmentation and personalised marketing
Part 3: Strategy
11. The BCG growth–share matrix
12. Blue ocean strategy
13. Core competence and the resource-based view
14. Five forces analysis
15. Game theory: the prisoner’s dilemma
Part 4: Innovation and entrepreneurship
16. Design thinking
17. Disruptive innovation
18. The lean startup
19. Open innovation
20. Scenario planning
Part 5: Finance
21. Capital asset pricing model
22. Capital budgeting
23. Ratio analysis
24. Valuing the firm
25. Weighted average cost of capital