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Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad campaign. He shows how to out-advertise the competition even when they can't be outspent.

Produktbeschreibung
Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad campaign. He shows how to out-advertise the competition even when they can't be outspent.
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Autorenporträt
An Adams Media author.