Wided Batat

Experiential Marketing (eBook, PDF)

Case Studies in Customer Experience

• Format: PDF

Produktbeschreibung

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 346
• Erscheinungstermin: 27. Dezember 2020
• Englisch
• ISBN-13: 9781000297935
• Artikelnr.: 60670823

Autorenporträt

Wided Batat is Professor of Experiential Marketing and an internationally renowned expert on customer experience and digital transformation. She is the author of Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es (Routledge, 2019) and editor of Food and Experiential Marketing: Pleasure, Wellbeing and Consumption (Routledge, 2019).

Inhaltsangabe

Forewords
Introduction
List of Figures
List of Tables
List of Mini Cases
List of Theory Boxes
1: Four Key Changes in Consumer Behavior
2: Theoretical Underpinnings For Customer Experience Marketing
3: A Framework for Conceptualizing Customer Experience Marketing
4: Experience
5: Exchange
6: Extension
7: Emphasis
8: Empathy Capital
9: Emotional Touchpoints
10: Emic/Etic Process
11: Phygital Customer Experience
12: Storyliving
the Future of Customer Experience Design
13: Customer Experience Research Methods
Conclusion
References
Index.