41,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
21 °P sammeln
  • Broschiertes Buch

This book argues for hybridity of Western and African cultures within cybercultural and subcultural forms of communication. Kehbuma Langmia argues that when both Western and African cultures merge together through new forms of digital communication, marginalized populations in Africa are able to embrace communication, which could help in the socio-cultural and political development of the continent. On the other hand, the book also engages Richard McPhail's Electronic Colonization Theory in order to demonstrate how developing areas such as Africa experience a new form of imperialistic…mehr

Produktbeschreibung
This book argues for hybridity of Western and African cultures within cybercultural and subcultural forms of communication. Kehbuma Langmia argues that when both Western and African cultures merge together through new forms of digital communication, marginalized populations in Africa are able to embrace communication, which could help in the socio-cultural and political development of the continent. On the other hand, the book also engages Richard McPhail's Electronic Colonization Theory in order to demonstrate how developing areas such as Africa experience a new form of imperialistic subjugation because of electronic and digital communication. Globalization and Cyberculture illustrates how new forms of communication inculcate age-old traditional forms of communications into Africa's cyberculture while complicating notions of identity, dependency, and the digital divide gap.
Autorenporträt
Kehbuma Langmia is Fulbright Scholar/Professor and Chair of the Department of Strategic, Legal and Management Communication in the School of Communications at Howard University, USA. He publishes in the areas of intercultural communication, social media, and information communication technology.