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The Chinese market and Chinese companies are of increasing importance for the global chemical and pharmaceutical industry. The book starts with the characterization of the chemical and pharmaceutical industry in China. One central aspect is the political and economic situation in China with its strategic and operational implications for Western chemical and pharmaceutical companies. A major part of the book comprises case studies describing how Western companies like BASF, Bayer, Bicoll, Ciba, Degussa, DSM and Novartis are managing the market entry and investments for further growth in China.…mehr

Produktbeschreibung
The Chinese market and Chinese companies are of increasing importance for the global chemical and pharmaceutical industry. The book starts with the characterization of the chemical and pharmaceutical industry in China. One central aspect is the political and economic situation in China with its strategic and operational implications for Western chemical and pharmaceutical companies. A major part of the book comprises case studies describing how Western companies like BASF, Bayer, Bicoll, Ciba, Degussa, DSM and Novartis are managing the market entry and investments for further growth in China. The book also analyzes the threat to Western companies in their home markets from Chinese competitors. TOC:The Chemical and Pharma Industry in China.- European Companies in China.- Market Entry and Investments in China.- Special Aspects.

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GB, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

  • Produktdetails
  • Verlag: Springer-Verlag GmbH
  • Erscheinungstermin: 05.12.2005
  • Englisch
  • ISBN-13: 9783540265610
  • Artikelnr.: 37359534
Autorenporträt
Gunter Festel, Huenenberg, Switzerland / Andreas Kreimeyer, BASF AG, Ludwigshafen, Germany / Udo Oels, Bayer AG, Leverkusen, Germany / Maximilian von Zedtwitz, Beijing, China
Inhaltsangabe
The Chemical Industry in China.- The Global Chemical Industry.- The Petrochemical Industry in China.- Activities of European Chemical Companies in China.- Research and Development in China.- Chemical Industry Parks in China.- Trends in the Chinese Fine Chemicals Market - Opportunities and Threats for the European Fine Chemicals Industry.- Chemicals for China's Chip Industry.- The Pharmaceutical Industry in China.- China's Pharmaceutical Market: Business Environment and Market Dynamics.- Developing the Pharmaceutical Business in China - The Case of Novartis.- China's Approach to Innovative Pharmaceutical R&D: A Review.- Foreign Direct Investment by Multinational Corporations in China - The Pharmaceutical Sector.- Competing in the Chinese Antibiotics Market - Cephalosporins 1982-2000.- The Experience of Successful European Companies in China.- Swimming Ahead of the Shoal - The History of BASF in Greater China.- Establishing a Competitive Production Network in Asia.- Bayer - A Multinational Committed to China.- Bicoll - The First Sino-German Biotechnology Company.- Ciba Specialty Chemicals in China - Global Direction and Local Expertise.- Degussa: Transforming the China Region.- A Toolbox for China - Lessons from the China Experience of Degussa Construction Chemicals.- DSM in China: In Touch with Evolving Needs in the Specialty Chemicals Market.- Vitamins - Opportunities and Challenges for Both Western and Chinese Producers.
Rezensionen
From the reviews:

"China, with its potential market of 1.3 billion consumers, has resurrected the western world's stagnant economic outlook. ... This is an interesting book on the global chemical industry and the business practices of multinational companies." (Helmut Hügel, Chemistry in Australia, December, 2005)