Proceedings of the 1993 World Marketing Congress (eBook, PDF)
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Proceedings of the 1993 World Marketing Congress (eBook, PDF)
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Produktdetails
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- Verlag: Academy of Marketing Science / Springer International Publishing
- Erscheinungstermin: 20. Juni 2015
- Englisch
- ISBN-13: 9783319173238
- Artikelnr.: 44599487
- Verlag: Academy of Marketing Science / Springer International Publishing
- Erscheinungstermin: 20. Juni 2015
- Englisch
- ISBN-13: 9783319173238
- Artikelnr.: 44599487
M. J. Sirgy a social/consumer/organizational psychologist (Ph.D., U/Massachusetts, 1979), Professor of Marketing, and Virginia Real Estate Research Fellow at Virginia Polytechnic Institute and State University (Virginia Tech). He has published extensively in the areas of consumer behavior, marketing communications, business ethics, and quality of life. He presently serves as an editor of the Quality-of-Life/Marketing section of the Journal of Macromarketing and co-editor-in-chief of Applied Research in Quality of Life. He co-founded the International Society for Quality-of-Life Studies in 1995 and is currently serving as its Executive Director. He was also the president of the Academy of Marketing Science (2002-03).In 1992, he received the Distinguished Fellow recognition from the Academy. In 1997, he received the Distinguished Fellow recognition from the International Society for Quality-of-Life Studies. In a recent survey of scholarly productivity in business ethics, he was rank
ed as 82nd among 2,371 business ethics scholars world-wide. In 2003, the board of directors of the International Society for Quality-of-Life Studies elected him to receive the highest distinction of the society, namely the Distinguished Quality-of-Life Researcher Award.
ed as 82nd among 2,371 business ethics scholars world-wide. In 2003, the board of directors of the International Society for Quality-of-Life Studies elected him to receive the highest distinction of the society, namely the Distinguished Quality-of-Life Researcher Award.
Innovation, Technology, and Product Strategy.- Pricing and Countertrade.- Logistics.- Comparative Marketing Systems.- Industrial Marketing.- Sales Management.- Services Marketing.- Marketing Channels.- International Marketing Management.- Marketing Communications.- Emergence of the European Community.- Buyer Behavior.- Retailing.- Marketing and Development.- Consumer Marketing.- International Trade and Business Strategies.- Macromarketing.- Marketing Research.- Purchasing Management.- Public Policy and Marketing.
Innovation, Technology, and Product Strategy.- Pricing and Countertrade.- Logistics.- Comparative Marketing Systems.- Industrial Marketing.- Sales Management.- Services Marketing.- Marketing Channels.- International Marketing Management.- Marketing Communications.- Emergence of the European Community.- Buyer Behavior.- Retailing.- Marketing and Development.- Consumer Marketing.- International Trade and Business Strategies.- Macromarketing.- Marketing Research.- Purchasing Management.- Public Policy and Marketing.