Michael Chesher, Rukesh Kaura, Peter Linton

Electronic Business & Commerce (eBook, PDF)

• Format: PDF

Produktbeschreibung

Information technology has revolutionized the way business is conducted, especially since the adoption of the Internet by the business community over the last decade. As the marketplace has become global in character, conducting business electronically has opened up fresh opportunities for reaching new markets for both finding and selling products. New business models are emerging that allow organizations to both reduce costs and achieve competitive advantage through the manipulation of information accompanying the physical business process. A companion web site contains additional material, including a comprehensive glossary. The book's practical approach is reinforced by various case studies.

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Produktdetails

• Verlag: Springer London
• Seitenzahl: 442
• Erscheinungstermin: 11. November 2013
• Englisch
• ISBN-13: 9781447100775
• Artikelnr.: 44062987

Autorenporträt

Michael Chesher, University of Surrey, Roehampton, UK / Rukesh Kaura, JP Morgan Chase, Singapore / Peter Linton, GE eXchange Services, London, UK

Inhaltsangabe

Business Context.- Framework for e-Business.- Financial e-Business.- Desktop Support for e-Business.- Business to Business (B2B).- Traditional B2B - Electronic Data Interchange.- Evolving B2B - Electronic Business XML.- B2B Electronic Marketplaces.- Business to Consumer (B2C).- Wireless Commerce.- Dot.Com Economy.- Securing e-Business.- Legal Aspects of e-Business.- e-Business Strategies.- Communications Fundamentals.- Standards in e-Business.- Server-side Technologies.