-14%
11,99
Bisher 13,99**
11,99
Alle Preise in Euro, inkl. MwSt.
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Sofort per Download lieferbar
Bisher 13,99**
11,99
Alle Preise in Euro, inkl. MwSt.
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
Als Download kaufen
Bisher 13,99**
-14%
11,99
Preis in Euro, inkl. MwSt.
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Sofort per Download lieferbar
Abo Download
9,90 / Monat*
*Abopreis beinhaltet vier eBooks, die aus der tolino select Titelauswahl im Abo geladen werden können.

Preis in Euro, inkl. MwSt.
Sofort per Download lieferbar

Einmalig pro Kunde einen Monat kostenlos testen (danach 9,90 pro Monat), jeden Monat 4 aus 40 Titeln wählen, monatlich kündbar.

Mehr zum tolino select eBook-Abo
Jetzt verschenken
Bisher 13,99**
-14%
11,99
Preis in Euro, inkl. MwSt.
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
0 °P sammeln

  • Format: ePub


A complete course in do-it-yourself digital marketing in 14bite-sized lessons The global recession has sent tens of millions scrambling foralternative employment opportunities, and a great many of them havetaken the leap into becoming their own bosses. As a result there isa crying need among small business startups, entrepreneurs, andindependents working on a shoestring for expert guidance onmarketing themselves and their businesses online. Pimp MySite fills that void. It is a complete, do-it-yourself toolkitstructured as a fourteen-day course. Rather than fry readers'circuits with a lot of…mehr

  • Geräte: eReader
  • mit Kopierschutz
  • eBook Hilfe
  • Größe: 3MB
Produktbeschreibung
A complete course in do-it-yourself digital marketing in 14bite-sized lessons The global recession has sent tens of millions scrambling foralternative employment opportunities, and a great many of them havetaken the leap into becoming their own bosses. As a result there isa crying need among small business startups, entrepreneurs, andindependents working on a shoestring for expert guidance onmarketing themselves and their businesses online. Pimp MySite fills that void. It is a complete, do-it-yourself toolkitstructured as a fourteen-day course. Rather than fry readers'circuits with a lot of jargon-heavy technical descriptions, PaulaWynne, a successful publicist, marketer and award-winning onlineentrepreneur, takes a show-and-tell approach. Her step-by-stepdescriptions are concise and in plain English, and each step isillustrated with vivid screenshots and illustrations, making thecoverage eminently digestible, even for complete novices. Fromkeywords and YouTube to search marketing and optimization, PimpMy Site, offers much for beginners and advanced usersalike. * Notable experts describe, in their own words, quick, easytechniques for driving traffic to your site and achieving onlinesuccess * An excellent do-it-yourself resource for complete beginners aswell as experienced users looking to plug a few holes in theironline marketing know-how * Provides practical coverage of all important trends andtechnologies, including optimization, search marketing, socialmedia, YouTube, keywords, email marketing, and more
  • Produktdetails
  • Verlag: John Wiley & Sons
  • Seitenzahl: 256
  • Erscheinungstermin: 02.03.2012
  • Englisch
  • ISBN-13: 9780857082510
  • Artikelnr.: 37348537
Inhaltsangabe
Acknowledgements ix

Foreword xi

Introduction xv

Day 1: Digital Marketing 1

Day 2: Keywords 19

Day 3: Keyword Tools 37

Day 4: SEO 49

Day 5: Marketing Tools 69

Day 6: Online Marketing 93

Day 7: Video Marketing 107

Day 8: Social Networking 119

Day 9: Social Media Tools 129

Day 10: PR 151

Day 11: PR Tools 167

Day 12: Email Marketing 193

Day 13: Email Marketing Tools 203

Day 14: TheEnd of the Beginning 219

Jargon Buster 227

Useful Resources 231

About the Expert Panel 241

About Paula Wynne 249

More Praise for Pimp My Site 251

Index 253
Rezensionen
'easy to read, understand and implement' Irish Tatler 'Her step-by-step descriptions are concise and in plain English, each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices.' (Flybe, January 2012) '...a solid introduction to getting the most from your website.' (PC Utilities, February 2012) 'The advice is practical, written in plain, jargon-free English, and useful whether you are a total novice or more experienced.' (The Market, March 2012) 'This DIY guide will become a golden reference book and desk buddy for the online opportunist.' (entrepreneurcountry.com, february 2012) This guide offers some practical, useful advice pitched at a level that requires only a basic understanding of digital marketing.' (Financial Adviser, March 2012)