From the reviews:
"This comprehensive volume on macroevolutionary theory is a recent attempt to revitalize evolutionism in archaeology. ... The study of ... memes facilitates the observation of cultural evolution. ... this book is a significant and impressive contribution to evolutionary studies of cultural change, it propagates rhetoric inherent in this rigid perspective on dynamic variables like human behavior and the environment." (Heather Kendall, The Midden, Vol. 43 (2), 2011)
"This comprehensive volume on macroevolutionary theory is a recent attempt to revitalize evolutionism in archaeology. ... The study of ... memes facilitates the observation of cultural evolution. ... this book is a significant and impressive contribution to evolutionary studies of cultural change, it propagates rhetoric inherent in this rigid perspective on dynamic variables like human behavior and the environment." (Heather Kendall, The Midden, Vol. 43 (2), 2011)