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Crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture--this book provides sound guidance on building the type of organizational culture that creates and…mehr

Produktbeschreibung
Crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture--this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business. Big data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve. Understand the changes a data culture brings to companies Instrument your company for maximum benefit Utilize data to optimize every aspect of your business Improve decision making and transform business strategy Big data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT--organization-wide buy-in is essential for long-term success. Winning with Data is the expert guide to making data work for your business, and your needs.
  • Produktdetails
  • Verlag: Wiley & Sons
  • Artikelnr. des Verlages: .1W119257230, 1W119257230
  • 1. Auflage
  • Seitenzahl: 176
  • Erscheinungstermin: 26. Juli 2016
  • Englisch
  • Abmessung: 239mm x 161mm x 22mm
  • Gewicht: 347g
  • ISBN-13: 9781119257233
  • ISBN-10: 1119257239
  • Artikelnr.: 44560419
Inhaltsangabe
Introduction ix Chapter 1 Mad Men to Math Men: The Power of the Data-Driven Culture 1 Operationalizing Data: Uber's Competitive Weapon 2 The Era of Instant Data: You Better Get Yourself Together 4 Data Supply Chains: Buckling Under the Load 6 Management by Opinion: The Illusion of Knowledge 8 Our Vantage Points 10 Chapter 2 Four Problems with Data Today: Breadlines, Obscurity, Fragmentation, and Brawls 15 Data Breadlines for the Data-Poor 15 Data Obscurity: The Failure of the Card Catalog 17 Rogue Databases and Analysts: The Data Fragmentation Problem 19 Data Brawls: When Miscommunication Devolves into Arguments 21 Chapter 3 Business Intelligence: How We Got Here 23 Business Intelligence Is Born: The First Query 23 Databases for the Masses: Oracle Commercializes Codd's Invention 24 Legacy BI: A Three-Layer Cake 26 Google's Answer to Huge Data: Vanilla Boxes 27 600 Petabytes per Day: HiPal at Facebook 30 Extreme Data Collection: The New Normal 32 Looker: Weaving the Data Fabric 33 Chapter 4 Achieving Data Enlightenment: Gathering Data in the Morning and Changing Your Business's Operations in the Afternoon 37 Not Just Another Person with an Opinion 37 Aligning Sales Teams in Real Time 48 Scaling Sales Teams with Data 50 Determining Customer Satisfaction at Every Point in the Buyer Journey 52 The Rosetta Stone: Developing a Shared Data Language 55 The One Equation That Defines the Business 57 Brutal Intellectual Honesty: Speaking Data to Power 60 Putting Pride in Its Place: How Data Transforms Cultures 66 Chapter 5 Five Steps to Creating a Data-Driven Company--From Recruiting to Regression, It All Starts with Curiosity: Changing the Culture 71 It All Starts with Curiosity 71 Why You Should Stop Listening to Your Boss 72 How to Recruit Curious People 76 Chapter 6 From Hacks to Harmony: The Typical Progression of Data-Driven Companies 83 Step 1: Ask Your Friend, the Engineer 84 Step 2: Bastardize an Existing Solution 84 Step 3: Access Raw Data 85 The Crux of the Problem 85 Bring Your Own BI: The Five Letters That Will Change the Data World 86 The Power of a Unified Data-Modeling Layer 89 The Final Step: A Data Fabric 92 Chapter 7 Data Literacy and Empowerment: The Core Responsibilities of the Data Team 95 The Illusion of Validity: How to Avoid Data Biases 95 Correlation versus Causation 98 How Facebook and Zendesk Engender Data Literacy 100 Walking the Data Gemba: Training by Walking Around 104 Chapter 8 Deeper Analyses: Asking the Right Questions 109 When Data Confounds Our Intuition: How to Handle Ambiguity 112 Data Is Useless Unless You Can Act on It 115 Defining New Opportunities by Creating New Metrics That Matter 120 The Fastest Growing Media Site of All Time 122 How to Run a Data-Backed Experiment: Step by Step 124 Chapter 9 Changing the Way We Operate 129 Change Begins with a Story 129 Deliver Data with Panache: Structuring Presentations to Inspire 133 Chapter 10 Putting It All Together 141 Acknowledgments 145 Appendix: Revenue Metrics 147 Index 155