Sie sind bereits eingeloggt. Klicken Sie auf 2. tolino select Abo, um fortzufahren.
Bitte loggen Sie sich zunächst in Ihr Kundenkonto ein oder registrieren Sie sich bei bücher.de, um das eBook-Abo tolino select nutzen zu können.
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation…mehr
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.
Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies. Prof. Dr. Richard Kühn is the founder and former director of the “Institute for Marketing and Strategic Management” at the University of Bern. He works as member of the Board and business consultant for important Swiss companies. He is the author of numerous publications in marketing and strategic management.
Inhaltsangabe
Idea of Strategic Planning.- Strategic Documents and the Strategy Planning.- Initializing Strategic Planning.- Strategic Analysis at the Corporate Level.- Developing the Corporate Strategy.- Strategic Analysis at the Business Level.- Developing the Business Strategies.- Finalizing Strategic Planning.
Introduction.- Idea and Process of Strategic Planning: Strategies, Strategic Planning and Success Potentials.- Development of Strategic Planning and Its Integration into Strategic Management.- Strategic Documents.- Strategy Planning Process.- Initializing Strategic Planning: Developing or Revising the Mission Statement.- Defining the Current Strategic Businesses.- Preparing the Strategy Planning Project.- Strategic Analysis at the Corporate Level: Global Environment Analysis.- Portfolio Analysis.- Diagnosing the Strategic Challenges at the Corporate Level.- Developing the Corporate Strategy: Developing and Assessing Strategic Options for the Company.- Defining the Strategic Objectives for the Company.- Formulating the Corporate Strategy.- Developing Project Plans for the Implementation of the Corporate Strategy.- Strategic Analysis of a Business: Identifying the Industry-Specific Success Factors.- Industry Environment Analysis.- Industry Analysis.- Market Analysis.- Analyzing the Competitive Position and the Business Model.- Diagnosing the Strategic Challenges of the Business.- Developing a Business Strategy: Developing and Assessing Strategic Options for the Business.- Defining the Strategic Objectives for the Business.- Formulating the Business Strategy.- Developing Project Plans for the Implementation of the Business Strategy.- Finalizing Strategic Planning: Developing the Functional Strategies.- Final Assessment of All Strategic Guidelines.- Preparing the Strategic Implementation.- Final Remarks.
Idea of Strategic Planning.- Strategic Documents and the Strategy Planning.- Initializing Strategic Planning.- Strategic Analysis at the Corporate Level.- Developing the Corporate Strategy.- Strategic Analysis at the Business Level.- Developing the Business Strategies.- Finalizing Strategic Planning.
Introduction.- Idea and Process of Strategic Planning: Strategies, Strategic Planning and Success Potentials.- Development of Strategic Planning and Its Integration into Strategic Management.- Strategic Documents.- Strategy Planning Process.- Initializing Strategic Planning: Developing or Revising the Mission Statement.- Defining the Current Strategic Businesses.- Preparing the Strategy Planning Project.- Strategic Analysis at the Corporate Level: Global Environment Analysis.- Portfolio Analysis.- Diagnosing the Strategic Challenges at the Corporate Level.- Developing the Corporate Strategy: Developing and Assessing Strategic Options for the Company.- Defining the Strategic Objectives for the Company.- Formulating the Corporate Strategy.- Developing Project Plans for the Implementation of the Corporate Strategy.- Strategic Analysis of a Business: Identifying the Industry-Specific Success Factors.- Industry Environment Analysis.- Industry Analysis.- Market Analysis.- Analyzing the Competitive Position and the Business Model.- Diagnosing the Strategic Challenges of the Business.- Developing a Business Strategy: Developing and Assessing Strategic Options for the Business.- Defining the Strategic Objectives for the Business.- Formulating the Business Strategy.- Developing Project Plans for the Implementation of the Business Strategy.- Finalizing Strategic Planning: Developing the Functional Strategies.- Final Assessment of All Strategic Guidelines.- Preparing the Strategic Implementation.- Final Remarks.
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309