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How-to guidance for optimizing incumbent technologies to delivera better product and gain competitive advantage Their zip codes are far from Silicon Valley. Their SIC codesshow retail, automobile or banking. But industry after industry iswaking up to the opportunity of "smart" products and services fortheir increasingly tech-savvy customers. Traditionally technologybuyers, they are learning to embed technology in their products andbecome technology vendors. In turn, if you analyze Apple, Google,Amazon, Facebook, Twitter and eBay, you marvel at their datacenters, retail stores, application…mehr

Produktbeschreibung
How-to guidance for optimizing incumbent technologies to delivera better product and gain competitive advantage Their zip codes are far from Silicon Valley. Their SIC codesshow retail, automobile or banking. But industry after industry iswaking up to the opportunity of "smart" products and services fortheir increasingly tech-savvy customers. Traditionally technologybuyers, they are learning to embed technology in their products andbecome technology vendors. In turn, if you analyze Apple, Google,Amazon, Facebook, Twitter and eBay, you marvel at their datacenters, retail stores, application ecosystems, global supplychains, design shops. They are considered "consumer" tech but havebetter technology at larger scale than most enterprises. The olddelineation of technology buyer and vendor is obsolete. There is anew definition for the technology elite - and you find them acrossindustries and geographies. The 17 case studies and 4 guest columnsspread through The New Technology Elite bring out the eliteattributes in detail. Every organization will increasingly bebenchmarked against these elite - and soon will be competingagainst them. * Contrasts the productivity that Apple, Google and others havedemonstrated in the last decade to that of the average enterprisetechnology group * Reveals how to leverage what companies have learned fromGoogle, Apple, Amazon.com, and Facebook to your company'sadvantage * Designed for business practitioners, CEOs, CFOs, CIOs,technology vendors, venture capitalists, IT consultants, marketingexecutives, and policy makers * Other titles by Vinnie Mirchandani: The New Polymath:Profiles in Compound-Technology Innovations If you're looking to encourage technology innovation, look nofurther. The New Technology Elite provides the buildingblocks your company needs to become innovative through incumbenttechnologies.

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  • Produktdetails
  • Verlag: John Wiley & Sons
  • Seitenzahl: 400
  • Erscheinungstermin: 15. Februar 2012
  • Englisch
  • ISBN-13: 9781118223901
  • Artikelnr.: 38232349
Autorenporträt
VINNIE MIRCHANDANI has been called "The King of Wow" for his keen eye for technology-enabled innovation. His blog, New Florence. New Renaissance, has cataloged 2,500 posts of innovative products, projects, and people in work, life, and play. His last book, The New Polymath (Wiley), was widely praised as an "innovation firehose." He is President of Deal Architect, a technology advisory firm. In prior roles, he was an analyst at Gartner, Inc., a leading technology research firm, and a global consultant at PwC, the advisory firm. He has keynoted at many business and technology conferences and has been quoted in the Wall Street Journal, Bloomberg Businessweek, Financial Times, and other executive and technology publications.
Inhaltsangabe
Preface ix Acknowledgments xxi Part I The Convergence of Technology Production and Consumption Chapter 1 The New Monday Morning Quarterback 3 Case Study: UPS
That's Technology "Amore" 15 Chapter 2 The "Industrialization" of Technology 25 Case Study: HP
The Quest for a "10 Out of 10" Supply Chain 32 Chapter 3 From Amazon to Zipcar: No Industry Untouched 39 Case Study: Roosevelt
Innovation Island 49 Chapter 4 Australia to Zanzibar: No Country for Old Products 57 Case Study: Estonia's "Tiigrihupe"
Tiger Leap 66 Chapter 5 Convergence, Crossover, and Beyond 71 Guest Columns: Crossover Executive Perspectives 84 Perspective 1: Tony Scott (CIO, Microsoft) 84 Perspective 2: Vijay Ravindran (Chief Digital Officer, The Washington Post Co.) 86 Part II Key Attributes for the New Technology Elite: Three Es, Three Ms, Three Ps, and Three Ss Chapter 6 Elegant: In a World of Flashing 12s 93 Case Study: Virgin America
Redefining Elegance in Flying 103 Chapter 7 Exponential: Leveraging Ecosystems 111 Case Study: RIM's Evolving Ecosystem 119 Chapter 8 Efficient: Amid Massive Technology Waste 123 Case Study: Facebook's Hyperefficient Data Center 133 Chapter 9 Mobile: If It's Tuesday, It Must Be Xiamen 139 Case Study: The Boeing 787 and HCL Technologies 149 Chapter 10 Maverick: No Rules. Just Right. 155 Case Study: Apple
A Thousand "Nos" and Ten Gutsy "Yeses" 163 Chapter 11 Malleable: Business Model Innovation 173 Case Study: Valence Health 186 Chapter 12 Physical: Why Test Driving Is Still Important Even in a Digital World 193 Case Study: Taubman Shopping Centers 205 Chapter 13 Paranoid: But Not Paralyzed 211 Case Study: Wireless Aerial Surveillance Platform 220 Chapter 14 Pragmatic: When Attorneys Influence Technology Even More than Engineers 225 Guest Column: Legal Considerations in Technology Product Launches
Benjamin Kern 233 Chapter 15 Speedy: In a New Era of Perishability 241 Case Study: Corning
The Gorilla(r) Glass Rocket Ride 248 Chapter 16 Social: Amid Chatty Humans and Things 255 Case Study: Lexmark Genesis
A Printer for Our Social Times 265 Chapter 17 Sustainable: Mining the Green Gold 271 Case Study: Google's Green Initiatives 282 Part III Outside Influences on the Technology Elite Chapter 18 Making Regulators More Tech
Elite 291 Case Study: 3M's "Periodic Table" 299 Chapter 19 Society's Changing View of Technology 305 Guest Column: Smart Products Consumers Can Trust
Professor Mary Cronin 313 Chapter 20 Market Analysts Morphing 317 Case Study: Amazon 2010 Shareholder Letter 323 Endgame: "Welcome to the NFL" 327 Notes 333 About the Author 367 Index 369