The Innovator's Field Guide (eBook, PDF)
Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges
The Innovator's Field Guide (eBook, PDF)
Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges
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A step-by-step guide to successfully transforming any organization It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call "innovation" is messy and difficult and too often lacks the rigor and discipline of other management processes. The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges changes that. It is a practical guide that moves beyond the "why" to the "how" of making innovation…mehr
- Geräte: PC
- eBook Hilfe
- Produktdetails
- Verlag: John Wiley & Sons
- Seitenzahl: 288
- Erscheinungstermin: 19. Februar 2014
- Englisch
- ISBN-13: 9781118644577
- Artikelnr.: 40515004
- Verlag: John Wiley & Sons
- Seitenzahl: 288
- Erscheinungstermin: 19. Februar 2014
- Englisch
- ISBN-13: 9781118644577
- Artikelnr.: 40515004
Principles of Innovation 7 As You Read The Guide 11 2 Raising Your
Innovation IQ Through Insight-Driven Innovation 13 What Is a "Great
Insight"? 14 Five Insight Types 16 Key Take-Aways 52 3 Enabling
Breakthrough Innovation 53 Enabling Breakthrough Innovations Through
Insight Combinations 54 Domaining: Building a Pipeline of Related Concepts
57 Bringing Strategic Focus to Your Efforts: Innovation Architecture 69 Key
Take-Aways 72 4 From Nascent Idea to Business Concept 73 Changing Your
Mind-Set About the Innovation Process 74 The SEI Approach 76 Using an
Iterative Learning Process 87 Don't Take Opportunity Elaboration and
Framing for Granted 88 Fast-Tracking Opportunities When You Believe Speed
to Market Is Critical 89 Key Take-Aways 91 5 Propelling Fast Innovation 93
Engaging the Organization Through Focused Innovation Challenges 95
Innovation Accelerators 106 Open Innovation: Moving Faster Than Your
Internal Development 108 Key Take-Aways 115 6 Experimentation and
De-Risking 117 Framing Risk to Manage It 119 Defining Your Learning Path
120 Developing Your Experimentation Agenda 123 Experimentation in Action
132 Key Take-Aways 136 7 Innovating While in Market 139 Innovating While
Flying the Plane 140 Principles to Guide Postlaunch Innovation 141 Using
Front-End Techniques in Postlaunch Activities: Develop New Insights to
Enable New Learning 142 Translating Insights into Action 150 Continue to
Experiment for Postlaunch Learning and Revision 154 Postlaunch Innovation:
Illustrative Design Approaches 154 Postlaunch Innovation Pioneers: Select
Case Examples 157 Postlaunch Innovation Issues to Anticipate 161 Key
Take-Aways 163 8 Organizing for Innovation 165 A Framework for Organizing
the Elements of Innovation 166 Design Principles for Organizing for
Innovation 167 The Organizing Elements 172 Case Examples: Organizing for
Innovation 189 Key Take-Aways 198 9 Leading Innovation 199 Leading
Innovation from the Top 200 Driving Leadership Engagement in Innovation 204
An Example of Innovation Leadership Engagement 206 Leading Innovation from
the Top: Who's on Point? 210 Top Leadership as an Indispensable Element 212
Leading from Within: Grassroots-Led Innovation 213 Key Take-Aways 218 10
Getting Started 219 Designing from Outcomes Back 220 Different Types of
Innovation Outcomes 221 High-Level Designs for Frequently Desired Outcomes
223 Getting Started: Assembling the Team 237 Assessing Issues and Approach:
Innovation Assessment and Design 239 Before You Begin: Some Additional Tips
244 Key Take-Aways 245 11 Conclusion and Looking Ahead 247 Flexible,
Reconfigurable Techniques for Addressing Innovation Challenges 249 Be Alert
for Common Pitfalls 251 Notes 255 Acknowledgments 265 About the Authors 269
Index 271
Principles of Innovation 7 As You Read The Guide 11 2 Raising Your
Innovation IQ Through Insight-Driven Innovation 13 What Is a "Great
Insight"? 14 Five Insight Types 16 Key Take-Aways 52 3 Enabling
Breakthrough Innovation 53 Enabling Breakthrough Innovations Through
Insight Combinations 54 Domaining: Building a Pipeline of Related Concepts
57 Bringing Strategic Focus to Your Efforts: Innovation Architecture 69 Key
Take-Aways 72 4 From Nascent Idea to Business Concept 73 Changing Your
Mind-Set About the Innovation Process 74 The SEI Approach 76 Using an
Iterative Learning Process 87 Don't Take Opportunity Elaboration and
Framing for Granted 88 Fast-Tracking Opportunities When You Believe Speed
to Market Is Critical 89 Key Take-Aways 91 5 Propelling Fast Innovation 93
Engaging the Organization Through Focused Innovation Challenges 95
Innovation Accelerators 106 Open Innovation: Moving Faster Than Your
Internal Development 108 Key Take-Aways 115 6 Experimentation and
De-Risking 117 Framing Risk to Manage It 119 Defining Your Learning Path
120 Developing Your Experimentation Agenda 123 Experimentation in Action
132 Key Take-Aways 136 7 Innovating While in Market 139 Innovating While
Flying the Plane 140 Principles to Guide Postlaunch Innovation 141 Using
Front-End Techniques in Postlaunch Activities: Develop New Insights to
Enable New Learning 142 Translating Insights into Action 150 Continue to
Experiment for Postlaunch Learning and Revision 154 Postlaunch Innovation:
Illustrative Design Approaches 154 Postlaunch Innovation Pioneers: Select
Case Examples 157 Postlaunch Innovation Issues to Anticipate 161 Key
Take-Aways 163 8 Organizing for Innovation 165 A Framework for Organizing
the Elements of Innovation 166 Design Principles for Organizing for
Innovation 167 The Organizing Elements 172 Case Examples: Organizing for
Innovation 189 Key Take-Aways 198 9 Leading Innovation 199 Leading
Innovation from the Top 200 Driving Leadership Engagement in Innovation 204
An Example of Innovation Leadership Engagement 206 Leading Innovation from
the Top: Who's on Point? 210 Top Leadership as an Indispensable Element 212
Leading from Within: Grassroots-Led Innovation 213 Key Take-Aways 218 10
Getting Started 219 Designing from Outcomes Back 220 Different Types of
Innovation Outcomes 221 High-Level Designs for Frequently Desired Outcomes
223 Getting Started: Assembling the Team 237 Assessing Issues and Approach:
Innovation Assessment and Design 239 Before You Begin: Some Additional Tips
244 Key Take-Aways 245 11 Conclusion and Looking Ahead 247 Flexible,
Reconfigurable Techniques for Addressing Innovation Challenges 249 Be Alert
for Common Pitfalls 251 Notes 255 Acknowledgments 265 About the Authors 269
Index 271