The Executive's Guide to Enterprise Social Media Strategy (eBook, ePUB)
How Social Networks Are Radically Transforming Your Business
The Executive's Guide to Enterprise Social Media Strategy (eBook, ePUB)
How Social Networks Are Radically Transforming Your Business
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Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.…mehr
- Geräte: eReader
- eBook Hilfe
- Produktdetails
- Verlag: John Wiley & Sons
- Seitenzahl: 224
- Erscheinungstermin: 13. Dezember 2010
- Englisch
- ISBN-13: 9781118005231
- Artikelnr.: 37350374
- Verlag: John Wiley & Sons
- Seitenzahl: 224
- Erscheinungstermin: 13. Dezember 2010
- Englisch
- ISBN-13: 9781118005231
- Artikelnr.: 37350374
Gleaming City? Beyond Disruptive. Step Aside, Fred Taylor... Social Media
or What? Why Now? So, What's the Best Way to Skin a Mastodon? Questions You
Should Be Prepared to Answer. Critical Areas for Success. Part I: The Grand
Scheme of Things. Chapter 1: Speed, Scope, Complexity, Power, and
Potential. They Laughed at the Wright Brothers. A World of New Challenges
and Opportunities. Getting a Firm Grasp on a Viral Phenomenon. What's the
Hurry? Too New-Fangled for You? A Very Cool Scenario. Step Up and Meet the
Millennial Generation. Just What You Needed: Another "Perfect Storm".
Chapter 2: The New Mode of Production. Social Media, Teamwork, and
Collaboration. Mapping Social Media to Results. Accelerating Product
Development. Driving Knowledge into and across the Organization. Crowd
Sourcing... We're All Hackers Now. Chapter 3: The Social Enterprise. Forget
Murphy's Law. More Important Than Money? The Social Workforce.
Collaboration is the New Efficiency. Social HR. First Impressions Count.
The Train Is Leaving the Station... The New Social Dimension. Social CRM.
Social Leadership. Making It Stick. Legal Niceties. High Speeds Need Seat
Belts. Take the Time to Write It Down. Part II: Building a Structure for
Success. Chapter 4: Get Everybody Together in the Same Room. Invite the
Practitioners, Not Just the Rulemakers. Figure Out What's Important. What
Are Your Existing Goals? What Makes Sense in Your Industry? What Makes
Sense in Your Company? How Can You Figure Out What Will Work for You?
Chapter 5: Creating Social Media Guidelines. Be Clear and Concise. Guiding
Principles for Social Media at SAS. Include Do's as Well as Don'ts. Include
Examples. Communicate as Often as Possible, in Every Channel you Have.
Spotlight Successes. Lead by Example. Chapter 6: Staffing and Structuring.
Where Does It Live? Hire or Designate? How Do You Structure for Social? How
One Organization Pulls It Together. Outsourcing the Roles. Chapter 7:
Listening, Measurement, Analytics, and ROI. A Simple Listening Framework.
First, a Word from the Measurement Queen. "Listen Yes. But Think Bigger.".
The Five Kinds of Listening What Is Social Media Analytics? CareOne's
Measurement Model. Not a Simple Formula, but a Formula Nonetheless. Chapter
8: The Keys to Success in Social Media. It's Difficult in Its Simplicity.
Finding the Time to Do It. A Simple Model. Using All Your Channels. Nine
Easy Ways to Write a Blog Post. Part III: Putting Your Social Media
Strategy to Work. Chapter 9: Marketing. From Strollers to Sharpies. From
the Nursery to the Kitchen. Sharpie, Meet Lamborghini. Bert's Advice.
Chapter 10: Social Media for B2B. B2B and Phonebooth-to-B. Taking an
Integrated Approach at Cisco. Chapter 11: Public Relations. The Old Model
of PR. The New Model of PR. Social Media PR at the Mayo Clinic. Social
Media in a Crisis. Greenpeace versus Nestlé. The Power of Parody. Chapter
12: Sales. Turning Twitter Connections into Sales Leads. A Debt of
Gratitude. Chapter 13: The Voice of the Customer. Customer Service. Comcast
Cares. Nothing Is Certain but Twitter and Taxes. Product Development. The
Phone Is Ringing. Chapter 14: Internal Communications. The "Virtual Water
Cooler". Social Media and Internal Communications at SAS. Appendix: Intuit
Social Communications Policy. Additional Resources. Recommended Reading.
About the Authors. Index.
Gleaming City? Beyond Disruptive. Step Aside, Fred Taylor... Social Media
or What? Why Now? So, What's the Best Way to Skin a Mastodon? Questions You
Should Be Prepared to Answer. Critical Areas for Success. Part I: The Grand
Scheme of Things. Chapter 1: Speed, Scope, Complexity, Power, and
Potential. They Laughed at the Wright Brothers. A World of New Challenges
and Opportunities. Getting a Firm Grasp on a Viral Phenomenon. What's the
Hurry? Too New-Fangled for You? A Very Cool Scenario. Step Up and Meet the
Millennial Generation. Just What You Needed: Another "Perfect Storm".
Chapter 2: The New Mode of Production. Social Media, Teamwork, and
Collaboration. Mapping Social Media to Results. Accelerating Product
Development. Driving Knowledge into and across the Organization. Crowd
Sourcing... We're All Hackers Now. Chapter 3: The Social Enterprise. Forget
Murphy's Law. More Important Than Money? The Social Workforce.
Collaboration is the New Efficiency. Social HR. First Impressions Count.
The Train Is Leaving the Station... The New Social Dimension. Social CRM.
Social Leadership. Making It Stick. Legal Niceties. High Speeds Need Seat
Belts. Take the Time to Write It Down. Part II: Building a Structure for
Success. Chapter 4: Get Everybody Together in the Same Room. Invite the
Practitioners, Not Just the Rulemakers. Figure Out What's Important. What
Are Your Existing Goals? What Makes Sense in Your Industry? What Makes
Sense in Your Company? How Can You Figure Out What Will Work for You?
Chapter 5: Creating Social Media Guidelines. Be Clear and Concise. Guiding
Principles for Social Media at SAS. Include Do's as Well as Don'ts. Include
Examples. Communicate as Often as Possible, in Every Channel you Have.
Spotlight Successes. Lead by Example. Chapter 6: Staffing and Structuring.
Where Does It Live? Hire or Designate? How Do You Structure for Social? How
One Organization Pulls It Together. Outsourcing the Roles. Chapter 7:
Listening, Measurement, Analytics, and ROI. A Simple Listening Framework.
First, a Word from the Measurement Queen. "Listen Yes. But Think Bigger.".
The Five Kinds of Listening What Is Social Media Analytics? CareOne's
Measurement Model. Not a Simple Formula, but a Formula Nonetheless. Chapter
8: The Keys to Success in Social Media. It's Difficult in Its Simplicity.
Finding the Time to Do It. A Simple Model. Using All Your Channels. Nine
Easy Ways to Write a Blog Post. Part III: Putting Your Social Media
Strategy to Work. Chapter 9: Marketing. From Strollers to Sharpies. From
the Nursery to the Kitchen. Sharpie, Meet Lamborghini. Bert's Advice.
Chapter 10: Social Media for B2B. B2B and Phonebooth-to-B. Taking an
Integrated Approach at Cisco. Chapter 11: Public Relations. The Old Model
of PR. The New Model of PR. Social Media PR at the Mayo Clinic. Social
Media in a Crisis. Greenpeace versus Nestlé. The Power of Parody. Chapter
12: Sales. Turning Twitter Connections into Sales Leads. A Debt of
Gratitude. Chapter 13: The Voice of the Customer. Customer Service. Comcast
Cares. Nothing Is Certain but Twitter and Taxes. Product Development. The
Phone Is Ringing. Chapter 14: Internal Communications. The "Virtual Water
Cooler". Social Media and Internal Communications at SAS. Appendix: Intuit
Social Communications Policy. Additional Resources. Recommended Reading.
About the Authors. Index.