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Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the…mehr

Produktbeschreibung
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
  • Produktdetails
  • Verlag: John Wiley & Sons
  • Seitenzahl: 380
  • Erscheinungstermin: 24.06.2005
  • Englisch
  • ISBN-13: 9780470023693
  • Artikelnr.: 37289887
Autorenporträt
Kees van der Heijden (Scotland) is Director of the Centre for Scenario Planning and Future Studies, the Graduate School of Business at the University of Strathclyde, U.K.
Members of the Centre for Scenario Planning and Future Studies of the University of Strathclyde Graduate School of Business (USGSB) have been involved in scenario and futures work over a significant period of time.This combination has resulted in the development of expertise in scenario planning and future studies that is difficult to match. It differentiates the Centre from other organizations in the field.
The Centre has developed an international reputation for the design and delivery of purposeful scenario planning assignments. These have involved private sector organizations from a wide range of industry groupings on an international basis, and public sector organizations from local to national governments.
Inhaltsangabe
Preface. PART ONE: The Context. 1. 1965 to 1990: Five Discoveries at Shell. 2. Introduction to Scenario based Planning. 3. Three Competing Paradigms in Strategic Management. PART TWO: The Principles of Scenario based Planning. 4. Strategising. 5. The Business Idea of an Organisation. 6. The Uncertain Environment. 7. Scenario Analysis. 8. Scenarios and the Strategic Conversation. PART THREE: The Practice of Scenario based planning. 9. The Practitioner s Art. 10. Articulation of the Business Idea. 11. Competitive Positioning. 12. Scenario Development. 13. Option Planning. PART FOUR: Institutionalising Scenario based planning. 14. The Management of Change. 15. Planning Process. 16. Guiding the Strategic Conversation. Conclusion. References. Index.
Rezensionen
all important subjects for the modern manager are covered in 5 parts (Business Books web)