Robert F. Brands, Martin J. Kleinman

Robert's Rules of Innovation (eBook, ePUB)

A 10-Step Program for Corporate Survival

• Format: ePub

Produktbeschreibung

The corporate innovation guru shares a ten-step program for keeping your company competitive in today's fast-changing marketplace. Let's face it, whether you manage a multinational company or an entrepreneurial start-up-and whether you're a manufacturer, distributor, service provider, supplier, retailer, or a not-for-profit-today's pressure to excel is unprecedented. Robert's Rules of Innovation introduces easy-to-implement, world-class guidance for starting, nurturing, and profiting from a culture of sustained innovation in the work environment. Robert's Rules of Innovation chronicles decades of collective, invaluable experience contributed by Innovation guru Robert Brands and his international network of Innovate-For-Success experts. Much like Robert's Rules of Order, which created order from chaos in meetings around the world, Robert's Rules of Innovation sets a new standard for "doing" Innovation, equipping you with the principles needed to:

• Inspire, lead, and drive the process
• Build value for your Innovation
• Manage risk, without letting fear of failure kill innovation
• Create a formalized New Product Development (NPD) process-an absolute must
• Observe, measure, and track NPD results-essential to optimal ROI
• Convince others to work outside their comfort zone
• Properly hire and train staff in ways that support your company's mindset
• Stay open to new ideas
• Grow profitably
• And more

Get passionate about creativity. Prepare to unleash your team's abilities. Create the next home-run new product. Do it all with the high-performance ideas found in Robert's Rules of Innovation.<

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 224
• Erscheinungstermin: 18. Februar 2010
• Englisch
• ISBN-13: 9780470620984
• Artikelnr.: 37298077

Autorenporträt

ROBERT F. BRANDS is President and founder of Brands & Company, LLC (www.innovationcoach.com). Having gained hands-on experience in bringing innovation to market, creating and improving the necessary product development processes and needed culture, he delivered on his charter to bring "at least one new product per year to market"-resulting in double-digit profitable growth and share-holder value. MARTIN J. KLEINMAN is a New York-based business writer and marketing communications specialist (www.commstratpr.com). His experience includes work at a wide range of companies, such as DuPont, Johnson & Johnson, Mattel, Infiniti Automobiles, Coors, American Express, Fidelity, and more.

Inhaltsangabe

Introduction. CHAPTER 1 INNOVATION, SURVIVAL, AND THE "AHA!" MOMENT. How Do
I Get to "Aha!"? Innovation Is Not a Luxury. Where Does Innovation Begin?
CHAPTER 2 THE INNOVATOR'S MANIFESTO ROBERT'S RULES OF INNOVATION. Inspire.
No Risk, No Innovation. New Product Development Process. Ownership. Value
Creation. Accountability. Training and Coaching. Idea Management. Observe
and Measure. Net Result and Reward. CHAPTER 3 THE INNOVATION AUDIT THE
INVALUABLE DISCOVERY PROCESS THAT SETS THE STAGE FOR ACTION. The Audit
Process. The Short Audit. The In-Depth Audit. The Importance of
Establishing a Benchmark. CHAPTER 4 INNOVATION EMANCIPATION KEYS TO FREEING
YOUR INNER INNOVATOR. Defeating Devil's Advocates to Become an Agent for
Change. Innovation Democratization is the Key. The Role of the Consensus
Builder. The Path of an Innovation Champion. The Innovation Pay-Off: A
Quick, Real-Life Story. CHAPTER 5 INNOVATION IN THE TIME OF MULTINATIONAL
TEAMS. The Care and Feeding of Creatives. For Creative People, It's About
More Than Money. Babel, Babble and the Global Team Leader. Team Building,
One Step at a Time. Viva la Difference! Aretha Was Right: It's All About
R-E-S-P-E-C-T. CHAPTER 6 PATENTLY OBVIOUS THE CARE AND FEEDING OF YOUR
INTELLECTUAL PROPERTY. Intellectual Property: The Big Picture. Intellectual
Property 101. Frequently Asked Questions. Remember: The Wolves Are Always
At the Door. CHAPTER 7 INNOVATION IMPLEMENTATION. Getting Started. Define
Your Organization's Needs. NPD Process in Action. Creating a Roadmap to
Success. Guidelines for Progress. CHAPTER 8 INNOVATION CHECKLIST.
Pre-Flight Preparation. Or, If You Really Want Your Innovation Program To
Flop... Advice - and Encouragement -- from the Pros: A Roundtable
Discussion. Sustainable Innovation and You. APPENDIX A PRODUCT DEVELOPMENT
PROCESS. APPENDIX B THE FIVE STAGES OF THE PRODUCTION DEVELOPMENT PROCESS:
EXAMPLE 1 APPENDIX C. THE FIVE STAGES OF THE PRODUCTION DEVELOPMENT
PROCESS: EXAMPLE 2 Key Resources and Links. Acknowledgments. About the
Authors. Index.