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A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete…mehr
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.
Univ.-Prof. Dr. rer. pol. Rudolf Grünig is full time Professor of Business Administration and Lecturer in Strategic Management in various postgraduate programs at the University of Fribourg, Switzerland. Professor Dr. Richard Kühn was Ordinarius of Business Administration and Director of the Institute of Marketing and Management at the University of Berne until 2004. Since fall 2004 he is Emeritus, adviser/consultant, member in boards of various Swiss companies. He is author of numerous textbooks and articles in the fields of Marketing and Management.
Inhaltsangabe
The idea of strategic planning.- Strategies, strategic planning and success potentials.- The development of strategic planning.- Assessment of strategies.- The process of strategic planning and the resulting documents.- Strategic documents as the result of strategic planning.- The process of strategic planning.- The strategic analysis and planning toolbox.- Strategy project planning and strategic analysis.- Project planning.- Strategic analysis.- Developing corporate strategies.- Defining the strategic businesses.- Assessing relevant industries with the help of competitive intensity models.- Determining strategic objectives with the help of portfolio methods.- The corporate strategy development process.- Developing business strategies.- Generic business strategies.- Specifying business strategies at the level of the market offer.- Specifying business strategies at the level of resources.- The business strategy development process.- Defining the implementation measures and assessing and approving the strategies.- Defining the implementation measures.- Final assessment of strategies and strategy implementation measures.- Formulating and approving the strategic documents.
Idea of Strategic Planning.- Process of Strategic Planning and Resulting Documents.- Project Planning, Analysis and Mission Statement Revision.- Developing the Corporate Strategy.- Developing the Business Strategies.- Implementing, Assessing and Approving the Strategies.
The idea of strategic planning.- Strategies, strategic planning and success potentials.- The development of strategic planning.- Assessment of strategies.- The process of strategic planning and the resulting documents.- Strategic documents as the result of strategic planning.- The process of strategic planning.- The strategic analysis and planning toolbox.- Strategy project planning and strategic analysis.- Project planning.- Strategic analysis.- Developing corporate strategies.- Defining the strategic businesses.- Assessing relevant industries with the help of competitive intensity models.- Determining strategic objectives with the help of portfolio methods.- The corporate strategy development process.- Developing business strategies.- Generic business strategies.- Specifying business strategies at the level of the market offer.- Specifying business strategies at the level of resources.- The business strategy development process.- Defining the implementation measures and assessing and approving the strategies.- Defining the implementation measures.- Final assessment of strategies and strategy implementation measures.- Formulating and approving the strategic documents.
Idea of Strategic Planning.- Process of Strategic Planning and Resulting Documents.- Project Planning, Analysis and Mission Statement Revision.- Developing the Corporate Strategy.- Developing the Business Strategies.- Implementing, Assessing and Approving the Strategies.
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