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Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You'll be able to: * Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics * Choose a domain name, learn to use the dashboard, pick a template, and…mehr
Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You'll be able to: * Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics * Choose a domain name, learn to use the dashboard, pick a template, and configure settings * Dress up your blog with themes and find out where to get plenty of free ones * Learn blogging etiquette and some secrets for long-term success * Make money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePress * Set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging * Take advantage of social networking sites and learn simple search engine optimization techniques * Maintain your blog with tools like Blog This! and Quick Edit * Moderate comments effectively, track your stats, and more Google Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.
Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full-service marketing communications provider. She is also a professional blogger and seasoned marketing and branding expert with two other books to her credit. In addition to being the Guide to Web Logs for About.com, she authors blogs for a variety of clients as well as her own blogs, WomenOnBusiness.com and KeySplashCreative.com.
Inhaltsangabe
Introduction 1 Part I: Introducing Google Blogger 7 Chapter 1: Choosing Blogger as Your Blogging Software 9 Chapter 2: Welcome to the Blogosphere 19 Chapter 3: Blogging Basics and Buzzwords 29 Part II: Using Google Blogger 41 Chapter 4: Getting Started with Blogger 43 Chapter 5: Setting Up Your Blog 57 Chapter 6: Writing and Publishing Blog Posts 81 Chapter 7: Enhancing Your Blog with Templates 99 Chapter 8: Adding Features and Functionality with Elements and Gadgets 121 Chapter 9: Managing Your Blog 157 Part III: Making Money with Blogger 179 Chapter 10: The Business of Blogging 181 Chapter 11: Maximizing Revenue with Google AdSense 209 Part IV: Growing Your Audience 235 Chapter 12: The Power of Networking and Relationship Building 237 Chapter 13: Boosting Your Search Engine Ranking 259 Part V: Extending Your Blog 273 Chapter 14: Growing or Downsizing Your Blog 275 Chapter 15: Blogging from Different Media 287 Chapter 16: Moving Beyond Blogger 297 Part VI: The Part of Tens 307 Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites 309 Chapter 18: Ten Common Blogger Problems and Possible Solutions 319 Chapter 19: Ten Places to Find Free Blogger Themes and Templates 327 Glossary 337 Index 345
Introduction 1 Part I: Introducing Google Blogger 7 Chapter 1: Choosing Blogger as Your Blogging Software 9 Chapter 2: Welcome to the Blogosphere 19 Chapter 3: Blogging Basics and Buzzwords 29 Part II: Using Google Blogger 41 Chapter 4: Getting Started with Blogger 43 Chapter 5: Setting Up Your Blog 57 Chapter 6: Writing and Publishing Blog Posts 81 Chapter 7: Enhancing Your Blog with Templates 99 Chapter 8: Adding Features and Functionality with Elements and Gadgets 121 Chapter 9: Managing Your Blog 157 Part III: Making Money with Blogger 179 Chapter 10: The Business of Blogging 181 Chapter 11: Maximizing Revenue with Google AdSense 209 Part IV: Growing Your Audience 235 Chapter 12: The Power of Networking and Relationship Building 237 Chapter 13: Boosting Your Search Engine Ranking 259 Part V: Extending Your Blog 273 Chapter 14: Growing or Downsizing Your Blog 275 Chapter 15: Blogging from Different Media 287 Chapter 16: Moving Beyond Blogger 297 Part VI: The Part of Tens 307 Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites 309 Chapter 18: Ten Common Blogger Problems and Possible Solutions 319 Chapter 19: Ten Places to Find Free Blogger Themes and Templates 327 Glossary 337 Index 345
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