Alistair Croll

Complete Web Monitoring (eBook, ePUB)

Watching your visitors, performance, communities, and competitors

• Format: ePub

Produktbeschreibung

Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.With this book you will:Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysisFind out your market's motivations with voice-of-the-customer researchMeasure the health and availability of your website with synthetic testing and real-user monitoringTrack communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregatorsUnderstand how to assemble this data into clear reports tailored to your organization and audienceYou can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success."e;This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez."e;-- Imad Mouline, CTO of Gomez

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Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 672
• Erscheinungstermin: 12. Juni 2009
• Englisch
• ISBN-13: 9780596551353
• Artikelnr.: 52999534

Autorenporträt

Alistair Croll is an analyst at research firm Bitcurrent, where he covers emerging web technologies, networking, and online applications. Prior to Bitcurrent, Alistair co-founded Coradiant, a leader in online user monitoring, as well as research firm Networkshop.

He has held product management positions with 3Com Corporation, Primary Access, and Eicon Technology. Alistair contributes to industry events such as Interop (where he runs the Cloud Computing and SaaS tracks), Structure, Mesh and Web2Expo. He also writes for a variety of blogs and is the author of numerous articles on Internet performance, security, cloud computing, and web technologies. Alistair co-authored Managing Bandwidth: Deploying QOS in Enterprise Applications (1999) from Prentice-Hall

Inhaltsangabe

From the contents:

The Business Of Web Monitoring

Chapter 1 Why Watch Websites?

A Fragmented View

Out with the Old, in with the New

A Note on Privacy: Tracking People

Chapter 2 What Business Are You In?

Media Sites

Transactional Sites

Collaboration Sites

Software-as-a-Service Applications

Chapter 3 What Could We Watch?

How Much Did Visitors Benefit My Business?

Where Is My Traffic Coming From?

What s Working Best (and Worst)?

How Good Is My Relationship with My Visitors?

How Healthy Is My Infrastructure?

How Am I Doing Against the Competition?

Where Are My Risks?

What Are People Saying About Me?

How Are My Site and Content Being Used Elsewhere?

The Tools at Our Disposal

Chapter 4 The Four Big Questions

What Did They Do?

How Did They Do It?

Why Did They Do It?

Could They Do It?

Putting It All Together

Analyzing Data Properly

A Complete Web Monitoring Maturity Model

Web Analytics, Usability, and the Voice of the Customer

Chapter 5 What Did They Do?: Web Analytics

Dealing with Popularity and Distance

The Core of Web Visibility

A Quick History of Analytics

The Three Stages of Analytics

Implementing Web Analytics

Sharing Analytics Data

Choosing an Analytics Platform

The Up-Front Work

Web Analytics Maturity Model

Chapter 6 How Did They Do It?: Monitoring Web Usability

Web Design Is a Hypothesis

Seeing the Content: Scrolling Behavior

Proper Interactions: Click Heatmaps

Data Input and Abandonment: Form Analysis

Individual Visits: Replay

Implementing WIA

Issues and Concerns

Web Interaction Analytics Maturity Model

Chapter 7 Why Did They Do It?: Voice of the Customer

The Travel Industry s Dilemma

They Aren t Doing What You Think They Are

What VOC Is

What VOC Isn t

Four Ways to Understand Users

Kicking Off a VOC Program

Deciding Who to Ask

Encouraging Participation

Rezensionen

"Der Auftritt eines Unternehmens im Web benötigt eine ganzheitliche Ausrichtung, um für die Firma insgesamt erfolgreich zu sein. Deshalb muss sichauch das Web Monitoring im eigenen Netz- und Systemmanagement widerspiegeln. Dieses englische Werk verfolgt einen integrierten und systematischen Ansatz im Sinne von Web 2.0. Dabei werden nicht nur die eigene Webseite und deren Besucher, sondern auch Online-Communities und aktuelle oder zukünftige Mitbewerber einbezogen." -- IT-Director, November 2009