Business Models for the Social Mobile Cloud (eBook, PDF)
Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing
Business Models for the Social Mobile Cloud (eBook, PDF)
Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing
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Fully exploit new conditions and opportunities created by current technological changes The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt. Business Models for the Social Mobile Cloud reveals a compelling view from PwC of how the social mobile cloud and a combination of new technology changes are key players in a digital transformation in business and society that is moving…mehr
- Geräte: PC
- eBook Hilfe
- Produktdetails
- Verlag: John Wiley & Sons
- Seitenzahl: 240
- Erscheinungstermin: 23. Januar 2013
- Englisch
- ISBN-13: 9781118494202
- Artikelnr.: 37486976
- Verlag: John Wiley & Sons
- Seitenzahl: 240
- Erscheinungstermin: 23. Januar 2013
- Englisch
- ISBN-13: 9781118494202
- Artikelnr.: 37486976
PART I THE TECHNOLOGY OF THE SOCIAL MOBILE CLOUD 5 Chapter 1 A Remote
Control for the World 7 The Three Technologies 7 Lessons from the History
of the Internet 9 The History Lesson: Big Picture Thinkers Survive the Game
12 Build for the Social Mobile Cloud 15 The Time Is Now 16 Social
Networking Is the Fastest Growing Technology Ever 17 The Cloud: The
Connective Tissue 18 Buy a Smartphone Now 20 Chapter 2 Social Means
Connected: Compete with Yourself, Collaborate with Others 23 The Social
Network 24 Co-Creation 28 Compete with Yourself 29 Sign Up for a Social
Network Today--on Your New Smartphone 30 Your Employees and Business
Partners in Social Networks 32 Chapter 3 Mobile: The Great Untethering 35
The New Technical Capabilities 36 Connectivity 38 Reality Redefined: The
Physical World with Data Overlay 40 Life Streaming: Access to a
Photographic Memory 41 Cyborg 42 BYOD and the Consumerization of IT 43
Chapter 4 Plug Yourself into the Cloud 45 Four Key Technologies 45 Benefits
of the Cloud Are Heavenly for Business 47 Drawbacks of the Cloud--Just Like
Any Grid 48 Leveling the Playing Field 49 Plug Yourself into the Cloud 50
PART II HOW BUSINESS WILL BE CHANGED BY THE SOCIAL MOBILE CLOUD 51 Chapter
5 ADAPT: Adapting to Change 53 Technological Changes 53 At the Core of
Today's Change: Transaction Cost Economics 56 Chapter 6 Persistent Digital
Engagement: The New Digital Consumer 59 Customer Service Is the New
Marketing 61 Connecting Digitally at the Physical Point of Sale 61 Embrace
Transparency 63 Chapter 7 Digitization: The Rising Value of Information in
Products and Services 65 Innovation Drivers 66 Wireless Sensors in
Everything and Everywhere 67 Application Programming Interfaces for
Everything 68 Software Is Everywhere 68 Chapter 8 Crowd Storming, Crowd
Sourcing, Collaboration, Co-Creation 71 More People = Faster and Better
Decisions 72 Group Collaboration = Faster and Better Outcomes 72 Extend
Engagement and You Increase Value for Everyone 73 Chapter 9 Hierarchy Will
Yield to Networks, Remaking Organizations 75 Seniority and Control of
Information 75 Finding New Business Model Solutions 77 Chapter 10 How We
Buy: Redefining Shopping and Payment 79 Business Model Shift 1: For
Retailers, the Customer Is in Control 79 Business Model Shift 2: Pay from
the Comfort of Your Own Phone 82 Business Model Shift 3: Corporate
Currencies 85 Business Model Shift 4: Insuring Corporate Currencies 87
Business Model Shift 5: Accepting (Multicurrency) Mobile Payments 88
Business Model Shift 6: Transforming the Purchase Experience with Mobile
Payments 89 Chapter 11 The Game of Work, the Work of Game 93 Business Model
Shift 7: Turning Work into a Game 93 Business Model Shift 8: Data-Driven
Decision Making and a Culture of Experimentation 97 Business Model Shift 9:
Experience Is the Dominant Value 103 Chapter 12 Work and the Workplace
Reimagined 105 Forces of Change 105 Business Model Shift 10: Dynamic
Networked Social Sales and Support Staff 107 Business Model Shift 11:
Workforce Collaboration to Improve Safety and Quality 110 Business Model
Shift 12: Transparency and Openness 111 PART III UNDERSTANDING CHANGE: HOW
TO ADAPT TO THE SOCIAL MOBILE CLOUD 117 Chapter 13 Understanding Change 119
Punctuated Equilibrium 120 Reinvention 121 Chapter 14 Undoing Our
Resistance to Learning 123 HIDE 124 Trains, Phones, Record Players: The
Cause of What ? 135 The Crucial Skills for Twenty-First-Century Success 136
Continuous Learning: You're Either Growing or Shrinking 137 Chapter 15
Systems Thinking 141 Looking at the Whole 141 Shifts in Focus 144 Tools to
Assist with Optimizing Details 145 Interactive Data Visualization 147 Steps
to Systems Thinking 148 Chapter 16 Decision Making 149 SAFE 149 Committing
to Adapting 151 The Continuously Iterative Business Plan 153 Chapter 17
Seven Steps to Adaptability 155 Step 1: Why We Resist Change 155 Step 2:
Embrace Data and Analytics 156 Step 3: Understand the Power of Social
Collaboration 156 Step 4: Why We Resist Learning 156 Step 5: Use New
Learning Tools 157 Step 6: Learn to Use Systems Thinking 157 Step 7:
Decision Making 157 Afterword: Digital Transformation: What Will You and
Your Business Look Like 10, 20, 50 Years from Now? 159 Appendix: PwC
Thought Leadership on Social, Mobile, Analytics, Cloud (SMAC) 165 About the
Author 217 Index 219
PART I THE TECHNOLOGY OF THE SOCIAL MOBILE CLOUD 5 Chapter 1 A Remote
Control for the World 7 The Three Technologies 7 Lessons from the History
of the Internet 9 The History Lesson: Big Picture Thinkers Survive the Game
12 Build for the Social Mobile Cloud 15 The Time Is Now 16 Social
Networking Is the Fastest Growing Technology Ever 17 The Cloud: The
Connective Tissue 18 Buy a Smartphone Now 20 Chapter 2 Social Means
Connected: Compete with Yourself, Collaborate with Others 23 The Social
Network 24 Co-Creation 28 Compete with Yourself 29 Sign Up for a Social
Network Today--on Your New Smartphone 30 Your Employees and Business
Partners in Social Networks 32 Chapter 3 Mobile: The Great Untethering 35
The New Technical Capabilities 36 Connectivity 38 Reality Redefined: The
Physical World with Data Overlay 40 Life Streaming: Access to a
Photographic Memory 41 Cyborg 42 BYOD and the Consumerization of IT 43
Chapter 4 Plug Yourself into the Cloud 45 Four Key Technologies 45 Benefits
of the Cloud Are Heavenly for Business 47 Drawbacks of the Cloud--Just Like
Any Grid 48 Leveling the Playing Field 49 Plug Yourself into the Cloud 50
PART II HOW BUSINESS WILL BE CHANGED BY THE SOCIAL MOBILE CLOUD 51 Chapter
5 ADAPT: Adapting to Change 53 Technological Changes 53 At the Core of
Today's Change: Transaction Cost Economics 56 Chapter 6 Persistent Digital
Engagement: The New Digital Consumer 59 Customer Service Is the New
Marketing 61 Connecting Digitally at the Physical Point of Sale 61 Embrace
Transparency 63 Chapter 7 Digitization: The Rising Value of Information in
Products and Services 65 Innovation Drivers 66 Wireless Sensors in
Everything and Everywhere 67 Application Programming Interfaces for
Everything 68 Software Is Everywhere 68 Chapter 8 Crowd Storming, Crowd
Sourcing, Collaboration, Co-Creation 71 More People = Faster and Better
Decisions 72 Group Collaboration = Faster and Better Outcomes 72 Extend
Engagement and You Increase Value for Everyone 73 Chapter 9 Hierarchy Will
Yield to Networks, Remaking Organizations 75 Seniority and Control of
Information 75 Finding New Business Model Solutions 77 Chapter 10 How We
Buy: Redefining Shopping and Payment 79 Business Model Shift 1: For
Retailers, the Customer Is in Control 79 Business Model Shift 2: Pay from
the Comfort of Your Own Phone 82 Business Model Shift 3: Corporate
Currencies 85 Business Model Shift 4: Insuring Corporate Currencies 87
Business Model Shift 5: Accepting (Multicurrency) Mobile Payments 88
Business Model Shift 6: Transforming the Purchase Experience with Mobile
Payments 89 Chapter 11 The Game of Work, the Work of Game 93 Business Model
Shift 7: Turning Work into a Game 93 Business Model Shift 8: Data-Driven
Decision Making and a Culture of Experimentation 97 Business Model Shift 9:
Experience Is the Dominant Value 103 Chapter 12 Work and the Workplace
Reimagined 105 Forces of Change 105 Business Model Shift 10: Dynamic
Networked Social Sales and Support Staff 107 Business Model Shift 11:
Workforce Collaboration to Improve Safety and Quality 110 Business Model
Shift 12: Transparency and Openness 111 PART III UNDERSTANDING CHANGE: HOW
TO ADAPT TO THE SOCIAL MOBILE CLOUD 117 Chapter 13 Understanding Change 119
Punctuated Equilibrium 120 Reinvention 121 Chapter 14 Undoing Our
Resistance to Learning 123 HIDE 124 Trains, Phones, Record Players: The
Cause of What ? 135 The Crucial Skills for Twenty-First-Century Success 136
Continuous Learning: You're Either Growing or Shrinking 137 Chapter 15
Systems Thinking 141 Looking at the Whole 141 Shifts in Focus 144 Tools to
Assist with Optimizing Details 145 Interactive Data Visualization 147 Steps
to Systems Thinking 148 Chapter 16 Decision Making 149 SAFE 149 Committing
to Adapting 151 The Continuously Iterative Business Plan 153 Chapter 17
Seven Steps to Adaptability 155 Step 1: Why We Resist Change 155 Step 2:
Embrace Data and Analytics 156 Step 3: Understand the Power of Social
Collaboration 156 Step 4: Why We Resist Learning 156 Step 5: Use New
Learning Tools 157 Step 6: Learn to Use Systems Thinking 157 Step 7:
Decision Making 157 Afterword: Digital Transformation: What Will You and
Your Business Look Like 10, 20, 50 Years from Now? 159 Appendix: PwC
Thought Leadership on Social, Mobile, Analytics, Cloud (SMAC) 165 About the
Author 217 Index 219