Charles Conover
Designing for Print (eBook, PDF)
An In-Depth Guide to Planning, Creating, and Producing Successful Design Projects
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Charles Conover
Designing for Print (eBook, PDF)
An In-Depth Guide to Planning, Creating, and Producing Successful Design Projects
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This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS. * Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented * Content progresses from planning through execution
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This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS. * Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented * Content progresses from planning through execution
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Produktdetails
- Produktdetails
- Verlag: John Wiley & Sons
- Seitenzahl: 256
- Erscheinungstermin: 8. November 2011
- Englisch
- ISBN-13: 9781118130889
- Artikelnr.: 37364703
- Verlag: John Wiley & Sons
- Seitenzahl: 256
- Erscheinungstermin: 8. November 2011
- Englisch
- ISBN-13: 9781118130889
- Artikelnr.: 37364703
Charles Conover is Director of the Digital Arts and Design Program at the C.W. Post Campus of Long Island University, and former designer and associate art director of PC Magazine at Ziff-Davis Publishing.
Chapter One: Planning Your Design Layout Variations: Standard and Custom
Formats 2 Building Mechanicals 4 Developing a Working Grid 6 Placing
Elements within the Grid 8 Getting Ideas and Gathering Imagery 10 Sketching
Out a Game Plan: Thumbnailing 12 Exhaust the Possibilities: Creating Design
Variations 14 Cutting to the Chase: Designing with Die Cuts 16 Chapter Two:
Designing with Type Type Fundamentals 20 Understanding Tracking and Kerning
22 Distorting Type and Scaling in Proportion 24 Getting Type to Fit without
Distorting It 25 Widows, Orphans, Ladders, and Rivers 26 Treating Type with
Consistency 27 Many Faces, Many Moods 28 Classic Typefaces 29 Selecting
Effective Typefaces 30 Choosing Typefaces: Form and Function 32 Working
with Text Boxes and Columns 34 Small Caps and All Caps 36 Type and Drop
Shadows 37 Creating Baseline Grids 38 Understanding Baseline Grids 40
Letting the Baseline Grid Serve as a Guide 41 Using Baseline Grids to
Cross-Align 42 Type Readability 44 Chapter Three: Designing with
Photographs Image Types: One Color, Two Color 62 Maintaining Image
Integrity 64 Formatting Images for Print 66 Understanding Linked Images 67
Manipulating Images and Picture Boxes 68 Image Types: Monotones, Duotones
70 Type, Image, and Readability 72 Type and Image: Composing Page Layouts
74 Type and Image: Page Composition 76 Perfect Imbalance: Asymmetrical
Design 78 Using Holding Rules 79 Focusing In: Cropping Techniques 80
Picture Box Shapes 82 Editing Picture Box Shapes 84 Custom Shapes: Using
Pathfinder 86 The Big Picture 88 Complex Shapes: Advanced Techniques 89
Image Grids: Step and Repeat 90 Complex Shapes: Align and Distribute 91
Placing Images into Text 92 Organizing Annotated Photo Layouts 94 Styling
Pointers and Annotations 96 Creating Legends for Photographs 98 Chapter
Four: Advanced Typography Using the Character and Paragraph Palettes 102
Vertical Type: Cheap Motels and Drive-ins 104 Curves Ahead: Create Outlines
105 Controlling Type Outlines 106 Keepin' It Real: Staying True to the
Original Typeface 108 Creating Custom Ligatures 109 Applying Effects: The
Good, Bad, and the Ugly 110 Shattering Type 112 Offset Path: Inlines,
Outlines, and Shadows 113 Creating Stylized Drop Shadows 114 Creating the
Illusion of Transparency 116 Separating Stroke and Fills 117 3D Type:
Beveling Type Outlines 118 Extruding and Creating Perspective 120 Metallic
Type and Gradients 122 Type on a Path: Curves, Spirals, and Circles 123
Receding Type into the Distance 124 Inlaid Text: Cropping Objects into Type
126 Filling Shapes with Body Copy 128 Bubbles and Balls: Warp Effects 130
Creating Logotypes: 3D Effects 132 Distressed Type and Alternative
Techniques 134 Using Envelopes to Warp Type 136 Masking Images into Type
137 Chapter Five: Preparing Your Images Destination Please? Formatting
Images 140 Sizing, Scaling, and Setting Resolution 142 Image Prep: Cropping
Images 144 Spot Remover: The Clone Stamp Tool 145 Getting Results: Basic
Scanning Techniques 146 Focusing In: Sharpening Images 147 True Colors:
Color-Correcting Images 148 Color-Correction 101: A Primer 150 Dodge and
Burn: Tonal Correction 152 Scanning Large-Scale Artwork 153 Ghosting Images
154 Silhouetted Images: Clipping Paths 156 Silhouetting Images: The Quick
Selection Tool 158 Soft Edges: Feathering Images 159 Creating Natural
Shadows 160 The Cutting Edge: Torn Paper Effects 162 3D Objects and
Textures 164 Smart Objects and Silhouetted Images 166 Fade Away: Creating
Vignetted Images 168 Manipulating Imagery Using Filters 170 Silhouetted
Images: Clipping Paths 156 Silhouetting Images: The Quick Selection Tool
158 Soft Edges: Feathering Images 159 Creating Natural Shadows 160 The
Cutting Edge: Torn Paper Effects 162 3D Objects and Textures 164 Smart
Objects and Silhouetted Images 166 Fade Away: Creating Vignetted Images 168
Manipulating Imagery Using Filters 170 Chapter Six: Illustrating
Effectively Simple Illustration Approaches 174 Visual References: Tracing
and Live Paint 176 Combining Primary Shapes 178 Mirror, Mirror: Building
Symmetrical Shapes 180 From Line to Shape: Outline Stroke 181 Refining and
Styling Line Quality 182 Between the Lines: The Live Paint Tools 183
Styling Illustrations: Linear Techniques 184 Creating Linear Patterns 186
Keeping Perspective: Cylindrical Shapes 188 Building Interlaced Shapes 190
Coiled Objects: Chain Links and Slinkys 192 Nuts and Bolts: Building and
Styling Technical Shapes 194 Vanishing Points and Two-Point Perspective 196
Using Blends to Build Shapes and Create Volume 198 Creating Banners and
Ribbons 200 The Final Touch: Backgrounds and Shadows 202 Using Custom
Brushes 204 Warp Effects and Custom Brushes 206 Designing Charts and Graphs
208 Creating Variations and Using Artboards 210 Gradient Mesh: Smooth
Surfaces 211 Chapter Seven: Putting It All Together Prepping Images 214 Why
Doesn't the Print Match the Screen? 214 Mechanicals 215 Building Prototypes
215 Creating Acrobat PDF Files 215 Preparing Files for Final Output 216
Color Proofing 217 Collecting for Output: InDesign Packages 218 Fifth
Colors 219 Paper Stocks 219 PDF Formats 219 Decimal Conversion Chart 223
Design Resources 225 Bibliography 229 Photography and Illustration Credits
229 Index 231
Formats 2 Building Mechanicals 4 Developing a Working Grid 6 Placing
Elements within the Grid 8 Getting Ideas and Gathering Imagery 10 Sketching
Out a Game Plan: Thumbnailing 12 Exhaust the Possibilities: Creating Design
Variations 14 Cutting to the Chase: Designing with Die Cuts 16 Chapter Two:
Designing with Type Type Fundamentals 20 Understanding Tracking and Kerning
22 Distorting Type and Scaling in Proportion 24 Getting Type to Fit without
Distorting It 25 Widows, Orphans, Ladders, and Rivers 26 Treating Type with
Consistency 27 Many Faces, Many Moods 28 Classic Typefaces 29 Selecting
Effective Typefaces 30 Choosing Typefaces: Form and Function 32 Working
with Text Boxes and Columns 34 Small Caps and All Caps 36 Type and Drop
Shadows 37 Creating Baseline Grids 38 Understanding Baseline Grids 40
Letting the Baseline Grid Serve as a Guide 41 Using Baseline Grids to
Cross-Align 42 Type Readability 44 Chapter Three: Designing with
Photographs Image Types: One Color, Two Color 62 Maintaining Image
Integrity 64 Formatting Images for Print 66 Understanding Linked Images 67
Manipulating Images and Picture Boxes 68 Image Types: Monotones, Duotones
70 Type, Image, and Readability 72 Type and Image: Composing Page Layouts
74 Type and Image: Page Composition 76 Perfect Imbalance: Asymmetrical
Design 78 Using Holding Rules 79 Focusing In: Cropping Techniques 80
Picture Box Shapes 82 Editing Picture Box Shapes 84 Custom Shapes: Using
Pathfinder 86 The Big Picture 88 Complex Shapes: Advanced Techniques 89
Image Grids: Step and Repeat 90 Complex Shapes: Align and Distribute 91
Placing Images into Text 92 Organizing Annotated Photo Layouts 94 Styling
Pointers and Annotations 96 Creating Legends for Photographs 98 Chapter
Four: Advanced Typography Using the Character and Paragraph Palettes 102
Vertical Type: Cheap Motels and Drive-ins 104 Curves Ahead: Create Outlines
105 Controlling Type Outlines 106 Keepin' It Real: Staying True to the
Original Typeface 108 Creating Custom Ligatures 109 Applying Effects: The
Good, Bad, and the Ugly 110 Shattering Type 112 Offset Path: Inlines,
Outlines, and Shadows 113 Creating Stylized Drop Shadows 114 Creating the
Illusion of Transparency 116 Separating Stroke and Fills 117 3D Type:
Beveling Type Outlines 118 Extruding and Creating Perspective 120 Metallic
Type and Gradients 122 Type on a Path: Curves, Spirals, and Circles 123
Receding Type into the Distance 124 Inlaid Text: Cropping Objects into Type
126 Filling Shapes with Body Copy 128 Bubbles and Balls: Warp Effects 130
Creating Logotypes: 3D Effects 132 Distressed Type and Alternative
Techniques 134 Using Envelopes to Warp Type 136 Masking Images into Type
137 Chapter Five: Preparing Your Images Destination Please? Formatting
Images 140 Sizing, Scaling, and Setting Resolution 142 Image Prep: Cropping
Images 144 Spot Remover: The Clone Stamp Tool 145 Getting Results: Basic
Scanning Techniques 146 Focusing In: Sharpening Images 147 True Colors:
Color-Correcting Images 148 Color-Correction 101: A Primer 150 Dodge and
Burn: Tonal Correction 152 Scanning Large-Scale Artwork 153 Ghosting Images
154 Silhouetted Images: Clipping Paths 156 Silhouetting Images: The Quick
Selection Tool 158 Soft Edges: Feathering Images 159 Creating Natural
Shadows 160 The Cutting Edge: Torn Paper Effects 162 3D Objects and
Textures 164 Smart Objects and Silhouetted Images 166 Fade Away: Creating
Vignetted Images 168 Manipulating Imagery Using Filters 170 Silhouetted
Images: Clipping Paths 156 Silhouetting Images: The Quick Selection Tool
158 Soft Edges: Feathering Images 159 Creating Natural Shadows 160 The
Cutting Edge: Torn Paper Effects 162 3D Objects and Textures 164 Smart
Objects and Silhouetted Images 166 Fade Away: Creating Vignetted Images 168
Manipulating Imagery Using Filters 170 Chapter Six: Illustrating
Effectively Simple Illustration Approaches 174 Visual References: Tracing
and Live Paint 176 Combining Primary Shapes 178 Mirror, Mirror: Building
Symmetrical Shapes 180 From Line to Shape: Outline Stroke 181 Refining and
Styling Line Quality 182 Between the Lines: The Live Paint Tools 183
Styling Illustrations: Linear Techniques 184 Creating Linear Patterns 186
Keeping Perspective: Cylindrical Shapes 188 Building Interlaced Shapes 190
Coiled Objects: Chain Links and Slinkys 192 Nuts and Bolts: Building and
Styling Technical Shapes 194 Vanishing Points and Two-Point Perspective 196
Using Blends to Build Shapes and Create Volume 198 Creating Banners and
Ribbons 200 The Final Touch: Backgrounds and Shadows 202 Using Custom
Brushes 204 Warp Effects and Custom Brushes 206 Designing Charts and Graphs
208 Creating Variations and Using Artboards 210 Gradient Mesh: Smooth
Surfaces 211 Chapter Seven: Putting It All Together Prepping Images 214 Why
Doesn't the Print Match the Screen? 214 Mechanicals 215 Building Prototypes
215 Creating Acrobat PDF Files 215 Preparing Files for Final Output 216
Color Proofing 217 Collecting for Output: InDesign Packages 218 Fifth
Colors 219 Paper Stocks 219 PDF Formats 219 Decimal Conversion Chart 223
Design Resources 225 Bibliography 229 Photography and Illustration Credits
229 Index 231
Chapter One: Planning Your Design Layout Variations: Standard and Custom
Formats 2 Building Mechanicals 4 Developing a Working Grid 6 Placing
Elements within the Grid 8 Getting Ideas and Gathering Imagery 10 Sketching
Out a Game Plan: Thumbnailing 12 Exhaust the Possibilities: Creating Design
Variations 14 Cutting to the Chase: Designing with Die Cuts 16 Chapter Two:
Designing with Type Type Fundamentals 20 Understanding Tracking and Kerning
22 Distorting Type and Scaling in Proportion 24 Getting Type to Fit without
Distorting It 25 Widows, Orphans, Ladders, and Rivers 26 Treating Type with
Consistency 27 Many Faces, Many Moods 28 Classic Typefaces 29 Selecting
Effective Typefaces 30 Choosing Typefaces: Form and Function 32 Working
with Text Boxes and Columns 34 Small Caps and All Caps 36 Type and Drop
Shadows 37 Creating Baseline Grids 38 Understanding Baseline Grids 40
Letting the Baseline Grid Serve as a Guide 41 Using Baseline Grids to
Cross-Align 42 Type Readability 44 Chapter Three: Designing with
Photographs Image Types: One Color, Two Color 62 Maintaining Image
Integrity 64 Formatting Images for Print 66 Understanding Linked Images 67
Manipulating Images and Picture Boxes 68 Image Types: Monotones, Duotones
70 Type, Image, and Readability 72 Type and Image: Composing Page Layouts
74 Type and Image: Page Composition 76 Perfect Imbalance: Asymmetrical
Design 78 Using Holding Rules 79 Focusing In: Cropping Techniques 80
Picture Box Shapes 82 Editing Picture Box Shapes 84 Custom Shapes: Using
Pathfinder 86 The Big Picture 88 Complex Shapes: Advanced Techniques 89
Image Grids: Step and Repeat 90 Complex Shapes: Align and Distribute 91
Placing Images into Text 92 Organizing Annotated Photo Layouts 94 Styling
Pointers and Annotations 96 Creating Legends for Photographs 98 Chapter
Four: Advanced Typography Using the Character and Paragraph Palettes 102
Vertical Type: Cheap Motels and Drive-ins 104 Curves Ahead: Create Outlines
105 Controlling Type Outlines 106 Keepin' It Real: Staying True to the
Original Typeface 108 Creating Custom Ligatures 109 Applying Effects: The
Good, Bad, and the Ugly 110 Shattering Type 112 Offset Path: Inlines,
Outlines, and Shadows 113 Creating Stylized Drop Shadows 114 Creating the
Illusion of Transparency 116 Separating Stroke and Fills 117 3D Type:
Beveling Type Outlines 118 Extruding and Creating Perspective 120 Metallic
Type and Gradients 122 Type on a Path: Curves, Spirals, and Circles 123
Receding Type into the Distance 124 Inlaid Text: Cropping Objects into Type
126 Filling Shapes with Body Copy 128 Bubbles and Balls: Warp Effects 130
Creating Logotypes: 3D Effects 132 Distressed Type and Alternative
Techniques 134 Using Envelopes to Warp Type 136 Masking Images into Type
137 Chapter Five: Preparing Your Images Destination Please? Formatting
Images 140 Sizing, Scaling, and Setting Resolution 142 Image Prep: Cropping
Images 144 Spot Remover: The Clone Stamp Tool 145 Getting Results: Basic
Scanning Techniques 146 Focusing In: Sharpening Images 147 True Colors:
Color-Correcting Images 148 Color-Correction 101: A Primer 150 Dodge and
Burn: Tonal Correction 152 Scanning Large-Scale Artwork 153 Ghosting Images
154 Silhouetted Images: Clipping Paths 156 Silhouetting Images: The Quick
Selection Tool 158 Soft Edges: Feathering Images 159 Creating Natural
Shadows 160 The Cutting Edge: Torn Paper Effects 162 3D Objects and
Textures 164 Smart Objects and Silhouetted Images 166 Fade Away: Creating
Vignetted Images 168 Manipulating Imagery Using Filters 170 Silhouetted
Images: Clipping Paths 156 Silhouetting Images: The Quick Selection Tool
158 Soft Edges: Feathering Images 159 Creating Natural Shadows 160 The
Cutting Edge: Torn Paper Effects 162 3D Objects and Textures 164 Smart
Objects and Silhouetted Images 166 Fade Away: Creating Vignetted Images 168
Manipulating Imagery Using Filters 170 Chapter Six: Illustrating
Effectively Simple Illustration Approaches 174 Visual References: Tracing
and Live Paint 176 Combining Primary Shapes 178 Mirror, Mirror: Building
Symmetrical Shapes 180 From Line to Shape: Outline Stroke 181 Refining and
Styling Line Quality 182 Between the Lines: The Live Paint Tools 183
Styling Illustrations: Linear Techniques 184 Creating Linear Patterns 186
Keeping Perspective: Cylindrical Shapes 188 Building Interlaced Shapes 190
Coiled Objects: Chain Links and Slinkys 192 Nuts and Bolts: Building and
Styling Technical Shapes 194 Vanishing Points and Two-Point Perspective 196
Using Blends to Build Shapes and Create Volume 198 Creating Banners and
Ribbons 200 The Final Touch: Backgrounds and Shadows 202 Using Custom
Brushes 204 Warp Effects and Custom Brushes 206 Designing Charts and Graphs
208 Creating Variations and Using Artboards 210 Gradient Mesh: Smooth
Surfaces 211 Chapter Seven: Putting It All Together Prepping Images 214 Why
Doesn't the Print Match the Screen? 214 Mechanicals 215 Building Prototypes
215 Creating Acrobat PDF Files 215 Preparing Files for Final Output 216
Color Proofing 217 Collecting for Output: InDesign Packages 218 Fifth
Colors 219 Paper Stocks 219 PDF Formats 219 Decimal Conversion Chart 223
Design Resources 225 Bibliography 229 Photography and Illustration Credits
229 Index 231
Formats 2 Building Mechanicals 4 Developing a Working Grid 6 Placing
Elements within the Grid 8 Getting Ideas and Gathering Imagery 10 Sketching
Out a Game Plan: Thumbnailing 12 Exhaust the Possibilities: Creating Design
Variations 14 Cutting to the Chase: Designing with Die Cuts 16 Chapter Two:
Designing with Type Type Fundamentals 20 Understanding Tracking and Kerning
22 Distorting Type and Scaling in Proportion 24 Getting Type to Fit without
Distorting It 25 Widows, Orphans, Ladders, and Rivers 26 Treating Type with
Consistency 27 Many Faces, Many Moods 28 Classic Typefaces 29 Selecting
Effective Typefaces 30 Choosing Typefaces: Form and Function 32 Working
with Text Boxes and Columns 34 Small Caps and All Caps 36 Type and Drop
Shadows 37 Creating Baseline Grids 38 Understanding Baseline Grids 40
Letting the Baseline Grid Serve as a Guide 41 Using Baseline Grids to
Cross-Align 42 Type Readability 44 Chapter Three: Designing with
Photographs Image Types: One Color, Two Color 62 Maintaining Image
Integrity 64 Formatting Images for Print 66 Understanding Linked Images 67
Manipulating Images and Picture Boxes 68 Image Types: Monotones, Duotones
70 Type, Image, and Readability 72 Type and Image: Composing Page Layouts
74 Type and Image: Page Composition 76 Perfect Imbalance: Asymmetrical
Design 78 Using Holding Rules 79 Focusing In: Cropping Techniques 80
Picture Box Shapes 82 Editing Picture Box Shapes 84 Custom Shapes: Using
Pathfinder 86 The Big Picture 88 Complex Shapes: Advanced Techniques 89
Image Grids: Step and Repeat 90 Complex Shapes: Align and Distribute 91
Placing Images into Text 92 Organizing Annotated Photo Layouts 94 Styling
Pointers and Annotations 96 Creating Legends for Photographs 98 Chapter
Four: Advanced Typography Using the Character and Paragraph Palettes 102
Vertical Type: Cheap Motels and Drive-ins 104 Curves Ahead: Create Outlines
105 Controlling Type Outlines 106 Keepin' It Real: Staying True to the
Original Typeface 108 Creating Custom Ligatures 109 Applying Effects: The
Good, Bad, and the Ugly 110 Shattering Type 112 Offset Path: Inlines,
Outlines, and Shadows 113 Creating Stylized Drop Shadows 114 Creating the
Illusion of Transparency 116 Separating Stroke and Fills 117 3D Type:
Beveling Type Outlines 118 Extruding and Creating Perspective 120 Metallic
Type and Gradients 122 Type on a Path: Curves, Spirals, and Circles 123
Receding Type into the Distance 124 Inlaid Text: Cropping Objects into Type
126 Filling Shapes with Body Copy 128 Bubbles and Balls: Warp Effects 130
Creating Logotypes: 3D Effects 132 Distressed Type and Alternative
Techniques 134 Using Envelopes to Warp Type 136 Masking Images into Type
137 Chapter Five: Preparing Your Images Destination Please? Formatting
Images 140 Sizing, Scaling, and Setting Resolution 142 Image Prep: Cropping
Images 144 Spot Remover: The Clone Stamp Tool 145 Getting Results: Basic
Scanning Techniques 146 Focusing In: Sharpening Images 147 True Colors:
Color-Correcting Images 148 Color-Correction 101: A Primer 150 Dodge and
Burn: Tonal Correction 152 Scanning Large-Scale Artwork 153 Ghosting Images
154 Silhouetted Images: Clipping Paths 156 Silhouetting Images: The Quick
Selection Tool 158 Soft Edges: Feathering Images 159 Creating Natural
Shadows 160 The Cutting Edge: Torn Paper Effects 162 3D Objects and
Textures 164 Smart Objects and Silhouetted Images 166 Fade Away: Creating
Vignetted Images 168 Manipulating Imagery Using Filters 170 Silhouetted
Images: Clipping Paths 156 Silhouetting Images: The Quick Selection Tool
158 Soft Edges: Feathering Images 159 Creating Natural Shadows 160 The
Cutting Edge: Torn Paper Effects 162 3D Objects and Textures 164 Smart
Objects and Silhouetted Images 166 Fade Away: Creating Vignetted Images 168
Manipulating Imagery Using Filters 170 Chapter Six: Illustrating
Effectively Simple Illustration Approaches 174 Visual References: Tracing
and Live Paint 176 Combining Primary Shapes 178 Mirror, Mirror: Building
Symmetrical Shapes 180 From Line to Shape: Outline Stroke 181 Refining and
Styling Line Quality 182 Between the Lines: The Live Paint Tools 183
Styling Illustrations: Linear Techniques 184 Creating Linear Patterns 186
Keeping Perspective: Cylindrical Shapes 188 Building Interlaced Shapes 190
Coiled Objects: Chain Links and Slinkys 192 Nuts and Bolts: Building and
Styling Technical Shapes 194 Vanishing Points and Two-Point Perspective 196
Using Blends to Build Shapes and Create Volume 198 Creating Banners and
Ribbons 200 The Final Touch: Backgrounds and Shadows 202 Using Custom
Brushes 204 Warp Effects and Custom Brushes 206 Designing Charts and Graphs
208 Creating Variations and Using Artboards 210 Gradient Mesh: Smooth
Surfaces 211 Chapter Seven: Putting It All Together Prepping Images 214 Why
Doesn't the Print Match the Screen? 214 Mechanicals 215 Building Prototypes
215 Creating Acrobat PDF Files 215 Preparing Files for Final Output 216
Color Proofing 217 Collecting for Output: InDesign Packages 218 Fifth
Colors 219 Paper Stocks 219 PDF Formats 219 Decimal Conversion Chart 223
Design Resources 225 Bibliography 229 Photography and Illustration Credits
229 Index 231