Ray Dizazzo

Corporate Media Production (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book offers an in-depth exploration of the field of corporate media production, from concept development through to the final stages of postproduction. Along the way, it explores all the technical, interpersonal and creative elements needed for a successful production.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 202
• Erscheinungstermin: 1. Juni 2020
• Englisch
• ISBN-13: 9781000076776
• Artikelnr.: 59556684

Autorenporträt

Ray DiZazzo is an award-winning writer, producer and director with over 40 years of experience producing corporate media for large and small businesses and service organizations. He is President of DiZazzo Media, an independent media company that has created programs for large corporations such as J.D. Power and Associates, GTE and the United Way. In addition to his corporate media work, he writes on the subject and teaches aspiring students and professionals.

Inhaltsangabe

Preface and Acknowledgements Part 1: The Corporate Media Evolution 1.
Change in Motion 2. The Value and Purpose of Corporate Media 3. The Key
Players 4. Production People 5. A Production Overview Part 2: The Script
6. The Program Needs Analysis (PNA) 7. The Content Outline 8. The Creative
Concept 9. The Treatment 10. The Script 11. Script Terminology 12. Dialogue
and Narration 13. Structure and Transitions 14. A Screenplay Format Script
Part 3: Preproduction: The Plan for Success 15. Preproduction Part 4:
Production 16. Production Recording Formats, Equipment, Systems and
Shooting Styles 17. A Day on Location and a Day in the Studio 18. Audio
Production Part 5: The Director 19. The Director's Role 20. Human
Aesthetics 21. Audiovisual Aesthetics 22. Technical Aesthetics 23. General
Aesthetics 24. People Skills 25. Judgment Skills Part 6: Postproduction
26. A Postproduction Overview 27. Producer and Client Meetings 28. Why
Evaluate? 29. The Future of Corporate Media Index