Sie sind bereits eingeloggt. Klicken Sie auf 2. tolino select Abo, um fortzufahren.
Bitte loggen Sie sich zunächst in Ihr Kundenkonto ein oder registrieren Sie sich bei bücher.de, um das eBook-Abo tolino select nutzen zu können.
Evidence-based approach to color planning lets you discover the impact of color on people and space. You'll learn to systematically develop innovative, holistic color solutions in interior design with this book's evidence-based approach to color planning. The author sets forth a color planning framework that integrates multiple criteria, enabling you to fully consider the complex role that color plays in interior design. Color Planning for Interiors is based on the findings from a national study that the author conducted, which identified five categories of color criteria: * Color as…mehr
Evidence-based approach to color planning lets you discover the impact of color on people and space. You'll learn to systematically develop innovative, holistic color solutions in interior design with this book's evidence-based approach to color planning. The author sets forth a color planning framework that integrates multiple criteria, enabling you to fully consider the complex role that color plays in interior design. Color Planning for Interiors is based on the findings from a national study that the author conducted, which identified five categories of color criteria: * Color as Composition * Color Preferences * Color as Communication * Color Pragmatics * Color for Engagement The author interviewed noted designers and colorists about the projects that best represented their approach to color. As a result, you'll discover how leaders in the field examine color from compositional, symbolic, behavioral, preferential, and pragmatic perspectives in order to arrive at a carefully considered solution. Moreover, you'll see how designers and architects apply this knowledge to a broad range of interior spaces, including workplaces, restaurants, retail settings, healthcare facilities, and private residences. Complementing theory and research, real-life examples are presented from interior design projects that consider color in relation to light, materiality, and interior architecture. In addition, full-color diagrams, photographs, and design renderings illustrate concepts throughout the book to help you understand how to select and work with color. From the fundamental principles of color theory to innovative applications, all aspects of designing interiors with color are examined, making this book ideal for all professionals and students in interior design who want to develop the full potential of their color palettes.
Margaret Portillo, PhD, is Chair of the Department of Interior Design at the University of Florida in Gainesville. Dr. Portillo is a member of the Interior Design Educators Council and has chaired the IDEC Color Network. She has taught color theory to both undergraduate and graduate design students for nearly two decades and has published and presented on color and the creative process nationally and internationally.
Inhaltsangabe
Acknowledgments vii Introduction ix Research Foundation of the Book x Organization of the Book x 1 COLOR PLANNING PATHWAYS 1 Challenges of Color Planning 3 Color Planning Framework 7 Contemporary Color: Truth-to-Materials 9 Historic Color: Fallingwater 11 Summary 17 2 ART AND SCIENCE OF COLOR 19 Color Concepts and Systems 21 Summary 42 3 COLOR PERCEPTION 43 Color Constancy 44 Lighting Processes 44 Summary 62 4 COLOR FOR PREFERENCE 63 Color Marketing and Preference Research 63 Stories Behind Color Names 68 Cinnabar: Residential Design 70 Firehouse Red: Adaptive Use 79 Kiwi and Tangerine: Workplace 82 Color Marketing: Model Condominium 86 Summary 89 Research Notes 90 5 COLOR COMPOSITION 91 Color-Form Relationships 91 Value Relationships 92 Color Progression and Transition 99 Integrated Color: Workplace 102 Kinetic Color: Workplace 108 Summary 112 6 COLOR FOR COMMUNICATION 113 Origins of Color Meaning 113 Color, Design, and the Market 116 Color Associations Applied 118 Summary 137 Research Notes 137 7 COLOR FOR ENGAGEMENT 139 The Effects of Color 139 Applied Research 142 Consumer Experiences, Services, and Health 143 Summary 164 Research Notes 165 8 COLOR FOR PRAGMATICS 167 Not-So-Big House 168 Origins of Color Pragmatics 170 Paint Pragmatics 173 Sustainable Strategies 182 Summary 183 9 COLOR CRITERIA IN CONCERT 185 Color Processes Revealed 185 Experiential Color: Designing the Aquarium 186 Color Interpretation 197 Experiencing Interior Color: Inside-Out 199 Bibliography 203 Design and Photography Credits 207 Index 209
Chapter 1: Introduction to Color Planning. Creative Process. Color Language. Color in Context. Color Planning Framework. Overview. Chapter 2: Challenges to Color Planning. Emotionality. Conventionality. Materiality. Rationality. Toward Innovation. Summary. Chapter 3: Art & Science of Color Planning. Principles of Color Perception. Visual System + Light + Object. Measuring Color vision. Color Constancy. Color Systems. Additive & Subtractive. Artist's Wheel. Munsell. Pantone. Summary. Research Notes. Chapter 4: Criterion One: Color as Composition. Color Illusions. Afterimage. Optical Mixing. Simultaneous Contrast. Metamerism. Bezold Effect. Synesthesia. Color Progression + Transition. Color Planning for Shaping Space. Summary. Chapter 5: Criterion Two: Color as Communication. Origins of Color Associations. Color Associations and Building Type. Color Strategy + Brand Identity. Cross-Cultural Marketing with Color. Challenging Negative Color Associations. Evolution of Color Meaning . Color Planning for Communication. Summary. Research Notes. Chapter 6: Criterion Three: Color for Engagement. Cognition. Emotion. Color Temperature Perception. Color + Flavor Perception + Consumption. Color + Space + Depth. Color Planning for Human Response. Summary. Research Notes. Chapter 7: Criteria Four: Color Preferences. Individual Preferences. Group Preferences. Historical Preferences. Stories behind Color Names. Color Forecasting + Cycles of Preference. Color Planning for Creating the New. Summary. Research Notes. Chapter 8: Criteria Five: Color Pragmatics: Functional Side of Color. Color + Lighting Conditions. Color + Materiality. Color + Adaptive Reuse. Color + Sustainability. Color + Digital Media. Planning for Pragmatics. Summary. Research Notes. Chapter 9: Criteria in Concert. Workplace. Hospitality. Restaurants. Retail. Museum. Healthcare. Residence. Lessons from Color Planning Narratives. Summary. Chapter 10: Directions in Color Planning. Color as Process. Color as Product. Color as Environment. Research Challenges. Summary. Appendix: For Further On Line Study. Understanding color: Theories, systems, schemes. Seeing color: Perception, vision, color deficiencies, synesthesia. Measuring color: Artist's Wheel, Munsell, Pantone . Color illusions: Metamerism, optical Illusions. Color communication: Cross-cultural meaning, marketing, branding. Color pragmatics: Interior applications, print and digital Media. Scholars and Innovators: Albers, Itten, Swirnoff. Professional color organizations: ISCC, CAUS, CMG. Bibliography. Credits. Index.
Acknowledgments vii Introduction ix Research Foundation of the Book x Organization of the Book x 1 COLOR PLANNING PATHWAYS 1 Challenges of Color Planning 3 Color Planning Framework 7 Contemporary Color: Truth-to-Materials 9 Historic Color: Fallingwater 11 Summary 17 2 ART AND SCIENCE OF COLOR 19 Color Concepts and Systems 21 Summary 42 3 COLOR PERCEPTION 43 Color Constancy 44 Lighting Processes 44 Summary 62 4 COLOR FOR PREFERENCE 63 Color Marketing and Preference Research 63 Stories Behind Color Names 68 Cinnabar: Residential Design 70 Firehouse Red: Adaptive Use 79 Kiwi and Tangerine: Workplace 82 Color Marketing: Model Condominium 86 Summary 89 Research Notes 90 5 COLOR COMPOSITION 91 Color-Form Relationships 91 Value Relationships 92 Color Progression and Transition 99 Integrated Color: Workplace 102 Kinetic Color: Workplace 108 Summary 112 6 COLOR FOR COMMUNICATION 113 Origins of Color Meaning 113 Color, Design, and the Market 116 Color Associations Applied 118 Summary 137 Research Notes 137 7 COLOR FOR ENGAGEMENT 139 The Effects of Color 139 Applied Research 142 Consumer Experiences, Services, and Health 143 Summary 164 Research Notes 165 8 COLOR FOR PRAGMATICS 167 Not-So-Big House 168 Origins of Color Pragmatics 170 Paint Pragmatics 173 Sustainable Strategies 182 Summary 183 9 COLOR CRITERIA IN CONCERT 185 Color Processes Revealed 185 Experiential Color: Designing the Aquarium 186 Color Interpretation 197 Experiencing Interior Color: Inside-Out 199 Bibliography 203 Design and Photography Credits 207 Index 209
Chapter 1: Introduction to Color Planning. Creative Process. Color Language. Color in Context. Color Planning Framework. Overview. Chapter 2: Challenges to Color Planning. Emotionality. Conventionality. Materiality. Rationality. Toward Innovation. Summary. Chapter 3: Art & Science of Color Planning. Principles of Color Perception. Visual System + Light + Object. Measuring Color vision. Color Constancy. Color Systems. Additive & Subtractive. Artist's Wheel. Munsell. Pantone. Summary. Research Notes. Chapter 4: Criterion One: Color as Composition. Color Illusions. Afterimage. Optical Mixing. Simultaneous Contrast. Metamerism. Bezold Effect. Synesthesia. Color Progression + Transition. Color Planning for Shaping Space. Summary. Chapter 5: Criterion Two: Color as Communication. Origins of Color Associations. Color Associations and Building Type. Color Strategy + Brand Identity. Cross-Cultural Marketing with Color. Challenging Negative Color Associations. Evolution of Color Meaning . Color Planning for Communication. Summary. Research Notes. Chapter 6: Criterion Three: Color for Engagement. Cognition. Emotion. Color Temperature Perception. Color + Flavor Perception + Consumption. Color + Space + Depth. Color Planning for Human Response. Summary. Research Notes. Chapter 7: Criteria Four: Color Preferences. Individual Preferences. Group Preferences. Historical Preferences. Stories behind Color Names. Color Forecasting + Cycles of Preference. Color Planning for Creating the New. Summary. Research Notes. Chapter 8: Criteria Five: Color Pragmatics: Functional Side of Color. Color + Lighting Conditions. Color + Materiality. Color + Adaptive Reuse. Color + Sustainability. Color + Digital Media. Planning for Pragmatics. Summary. Research Notes. Chapter 9: Criteria in Concert. Workplace. Hospitality. Restaurants. Retail. Museum. Healthcare. Residence. Lessons from Color Planning Narratives. Summary. Chapter 10: Directions in Color Planning. Color as Process. Color as Product. Color as Environment. Research Challenges. Summary. Appendix: For Further On Line Study. Understanding color: Theories, systems, schemes. Seeing color: Perception, vision, color deficiencies, synesthesia. Measuring color: Artist's Wheel, Munsell, Pantone . Color illusions: Metamerism, optical Illusions. Color communication: Cross-cultural meaning, marketing, branding. Color pragmatics: Interior applications, print and digital Media. Scholars and Innovators: Albers, Itten, Swirnoff. Professional color organizations: ISCC, CAUS, CMG. Bibliography. Credits. Index.
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309