Damian Ryan

Understanding Digital Marketing (eBook, ePUB)

A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

• Format: ePub

Produktbeschreibung

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples.

This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 448
• Erscheinungstermin: 3. November 2020
• Englisch
• ISBN-13: 9781789666021
• Artikelnr.: 60436529

Autorenporträt

Damian Ryan is a media and marketing expert with over 30 years' experience. He created the Golden Spider Awards for internet excellence, before establishing the first digital agency in the UK and Ireland in 1997. He went on to successfully build and sell three digital marketing businesses and is now a specialist adviser in mergers and acquisitions in corporate finance. Ryan is now a partner with BDO where he covers deals in media marketing communications and marketing technologies. He is also author of Understanding Social Media and The Best Digital Marketing Campaigns in the World, both published by Kogan Page.

Inhaltsangabe

Chapter
01: Introduction
Digital transformation; Chapter
02: Digital marketing strategy setting; Chapter
03: Being online: Welcoming the world; Chapter
04: Search
Being found online; Chapter
05: Email marketing; Chapter
06: Mobile marketing; Chapter
07: Social media; Chapter
08: Content marketing and native content; Chapter
09: Programmatic marketing; Chapter
10: Performance marketing; Chapter
11: How to form meaningful insights from data

---

• • Chapter - 01: Introduction - Digital transformation;
  • Chapter - 02: Digital marketing strategy setting;
  • Chapter - 03: Being online: Welcoming the world;
  • Chapter - 04: Search - Being found online;
  • Chapter - 05: Email marketing;
  • Chapter - 06: Mobile marketing;
  • Chapter - 07: Social media;
  • Chapter - 08: Content marketing and native content;
  • Chapter - 09: Programmatic marketing;
  • Chapter - 10: Performance marketing;
  • Chapter - 11: How to form meaningful insights from data

Rezensionen

""Understanding Digital Marketing accomplishes well the difficult feat of assembling current practical strategies from leading experts in the digital marketing field."" Carol Stuckey, Dean, School of Professional Studies, MCPHS University