Dave Lakhani

Subliminal Persuasion (eBook, PDF)

Influence and Marketing Secrets They Don't Want You To Know

• Format: PDF

Produktbeschreibung

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 224
• Erscheinungstermin: 5. Juni 2008
• Englisch
• ISBN-13: 9780470282090
• Artikelnr.: 37291232

Autorenporträt

DAVE LAKHANI is President of Bold Approach Inc., the nation's first business acceleration strategy firm. He is an in-demand speaker worldwide on the topics of marketing, sales, persuasion, influence, rapid ideation, consumer seduction, and business acceleration strategy. He is also the author of Persuasion and The Power of an Hour, both from Wiley. For more information, visit www.howtopersuade.com or www.boldapproach.com.

Inhaltsangabe

Acknowledgements. Preface. Chapter 1. Creating Message Contagion . Chapter
2. Leverage Applied Propaganda(TM). Chapter 3. Position and Package Your
Legend. Chapter 4. Control the Emotion and the Content. Chapter 5. Get a
Real Endorsement. Chapter 6. Understand Beliefs and True Believers. Chapter
7. Harness the Power of The People's Media. Chapter 8. Deliver the
Experience. Chapter 9. The Subliminal Power of Words. Chapter 10. Creating
a Cult Following. Chapter 11. Seduction. Afterword - Ben Mack. Appendix 1 -
Coaching for Influence - Dr. Rachna Jain. Bibliography. Index.