-56%
22,99
Bisher 51,99**
22,99
Alle Preise in Euro, inkl. MwSt.
**Preis der gedruckten Ausgabe (Gebundenes Buch)
Sofort per Download lieferbar
Bisher 51,99**
22,99
Alle Preise in Euro, inkl. MwSt.
**Preis der gedruckten Ausgabe (Gebundenes Buch)
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
Als Download kaufen
Bisher 51,99**
-56%
22,99
Preis in Euro, inkl. MwSt.
**Preis der gedruckten Ausgabe (Gebundenes Buch)
Sofort per Download lieferbar
Abo Download
9,90 / Monat*
*Abopreis beinhaltet vier eBooks, die aus der tolino select Titelauswahl im Abo geladen werden können.

Preis in Euro, inkl. MwSt.
Sofort per Download lieferbar

Einmalig pro Kunde einen Monat kostenlos testen (danach 9,90 pro Monat), jeden Monat 4 aus 40 Titeln wählen, monatlich kündbar.

Mehr zum tolino select eBook-Abo
Jetzt verschenken
Bisher 51,99**
-56%
22,99
Preis in Euro, inkl. MwSt.
**Preis der gedruckten Ausgabe (Gebundenes Buch)
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
0 °P sammeln

  • Format: PDF

Jetzt bewerten


Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible?This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of…mehr

Produktbeschreibung
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible?This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.
  • Produktdetails
  • Verlag: John Wiley & Sons
  • Seitenzahl: 322
  • Erscheinungstermin: 13.12.2005
  • Englisch
  • ISBN-13: 9780470094525
  • Artikelnr.: 37290418
Inhaltsangabe
Foreword

Preface

Acknowledgements

List of Interviewee Quote References

Part I: Wanting to Fly

1. The Space Race

2. Of Straw and Sponges

3. Gravity

4. Reviewing The Fleet

5. Life Below Decks

Part II: Learning to Fly

6. A Slow Wind on the Water

7. The Soul Meter

Part III: Cutting Through the Earth's Atmosphere

8. The Dark Days of Data

9. Antarctica

10. The Twin Achilles' Heels

Part IV: Weightlessness

11. 2020 Vision

12. Beyond 2020: The ROI Of Snow

Last words

Profiles of Interviewees

References

Index