Martin Lindstrom Company

Small Data

The Tiny Clues That Uncover Huge Trends

• Broschiertes Buch

Produktbeschreibung

The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans.

Produktdetails

• New York Times Bestseller
• Verlag: Hodder & Stoughton / John Murray Learning
• Artikelnr. des Verlages: 525522
• Erscheinungstermin: 20. Februar 2017
• Englisch
• Abmessung: 195mm x 128mm x 22mm
• Gewicht: 205g
• ISBN-13: 9781473630130
• ISBN-10: 1473630134
• Artikelnr.: 46166116

Autorenporträt

MARTIN LINDSTROM is a well-known international management consultant and best-selling business author who routinely sees various kinds of "corporate red tape" on a global basis. Over the years, he has learned how to quickly pinpoint and then eradicate these bothersome hurdles in companies of all sizes. Lindstrom is recognized as one of the world's most influential people (Time) and ranked among the world's top business thinkers (Thinkers50).

Rezensionen

Such research borrows from anthropology and ethnography. Like its academic cousins, it provokes some interesting reflections about enduring human difference in an increasingly homogenised world. Andrew Hill The Telegraph 20160217