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Sales Management (eBook, PDF) - Guenzi, Paolo; Geiger, Susi
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Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.

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Produktbeschreibung
Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.
Autorenporträt
PAOLO GUENZI is Director of Sales Management Courses and Associate Professor of Corporate Economics and Management at Bocconi University, Italy.