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Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.

Produktbeschreibung
Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.
  • Produktdetails
  • Verlag: Kogan Page Ltd
  • 2nd Ed.
  • Seitenzahl: 274
  • Erscheinungstermin: 1. Februar 2017
  • Englisch
  • Abmessung: 233mm x 154mm x 20mm
  • Gewicht: 422g
  • ISBN-13: 9780749479794
  • ISBN-10: 0749479795
  • Artikelnr.: 45102684
Autorenporträt
Daniel Rowles
Inhaltsangabe
Section
ONE: Mobile Marketing in Perspective; Chapter
01: Introduction; Chapter
02: Understanding the user journey; Chapter
03: Technology change and adoption; Chapter
04: Disruption and integration; Chapter
05: Devices, platforms and technology: why it doesn't matter; Chapter
06: The future of mobile marketing; Section
TWO: The Tactical Toolkit; Chapter
07: Introduction; Chapter
08: Mobile sites and responsive design; Chapter
09: Mobile and email; Chapter
10: How to build an app; Chapter
11: Social media and mobile; Chapter
12: Mobile search; Chapter
13: Mobile advertising; Chapter
14: Augmented reality (AR) and virtual reality (VR); Chapter
15: Quick Response (QR) codes; Chapter
16: Location based devices and beacons; Chapter
17: Near field communication (NFC) and mobile payments; Chapter
18: Instant messenger apps and Short messaging service (SMS); Chapter
19: Mobile analytics; Section
THREE: Mobile Marketing Checklists; Chapter
20: Introduction; Chapter
21: Checklists; Chapter
22: Conclusions