Consumer Behaviour - Solomon, Michael R.; Bamossy, Gary; Askegaard, Søren; Hogg, Margaret K.
Bisher 60,99**
54,99
versandkostenfrei*

Alle Preise in Euro, inkl. MwSt.
**Früherer Preis
Sofort lieferbar
27 °P sammeln

    Broschiertes Buch

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.…mehr

Produktbeschreibung
Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.
  • Produktdetails
  • Verlag: Pearson Deutschland Gmbh
  • 6th ed.
  • Seitenzahl: 736
  • Erscheinungstermin: 22. April 2016
  • Englisch
  • Abmessung: 266mm x 198mm x 27mm
  • Gewicht: 1346g
  • ISBN-13: 9781292116723
  • ISBN-10: 1292116722
  • Artikelnr.: 46743586