Neil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Sussex, UK, he has run marketing training and consulted on marketing transformation and capability with a variety of large, multi-national businesses and curates the Firestarters thought leadership series for Google UK. A regular keynote speaker, he has written for Econsultancy, Marketing Week and The Marketing Society and has been named by Sage as a 'Top 100 Global Business Influencer'. He is also the author of Agile Transformation and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.
Section
ONE: The agile business; Section
01: The key forces for change; Section
02: How digital disrupts; Section
03: What's stopping you?; Section
04: Defining digital transformation and how an agile business is the foundation for it; Section
TWO: Fast; Section
05: Operating in the 'ambiguity zone'; Section
06: Agile and adaptive methodology; Section
07: The agile innovation process; Section
THREE: Focused; Section
08: The role of vision and purpose; Section
09: Agile strategy and planning; Section
10: Linking strategy to execution; Section
FOUR: Flexibility; Section
11: Agile structures and resourcing; Section
12: Scaling agility; Section
13: Building the culture to move fast; Section
14: A blueprint for flexibility
autonomy, mastery and purpose; Section
15: Digital
native talent; Section
FIVE: Start small, scale fast and the transformation journey
putting it all together; Section
16: Index
