Service Innovation in Agricultural Business - Gack, Sebastian
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This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is illustrated stepwise. Models of the present and the future value network are drawn, which show the expanding need of information exchange between the value network and the supply chain. Additionally, the author identifies the interplay of interconnectivity and the demand for transparency as the…mehr

Produktbeschreibung
This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is illustrated stepwise. Models of the present and the future value network are drawn, which show the expanding need of information exchange between the value network and the supply chain. Additionally, the author identifies the interplay of interconnectivity and the demand for transparency as the driver for new service innovations. To ensure the information exchange, the need of a non-proprietary data exchange platform in the agricultural sector is being suggested.
  • Produktdetails
  • BestMasters
  • Verlag: Springer Gabler / Springer, Berlin
  • Artikelnr. des Verlages: 978-3-658-23570-3
  • 1st ed. 2018
  • Seitenzahl: 116
  • Erscheinungstermin: 10. September 2018
  • Englisch
  • Abmessung: 210mm x 148mm x 6mm
  • Gewicht: 162g
  • ISBN-13: 9783658235703
  • ISBN-10: 3658235705
  • Artikelnr.: 53576869
Autorenporträt
Sebastian Gack obtained a Master of Science (M.Sc.) in industrial engineering & management and a Master of Science (M.Sc.) in mechanical engineering at Friedrich-Alexander-University in Erlangen-Nuremberg. During his years abroad at the University Polytechnique Montreal and Rennes 1 he increased his experience in service and product development.
Inhaltsangabe
Service Innovation.- Impact of digitalization and interconnectivity on service innovation.- Product-service-systems and value networks.- Service-dominant-logic.- Data collection and analysis.- Managerial implications for theory and management.