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Improve your product development success ratio! This IFT Basic Symposium is the collective work of a team ofseasoned food industry consultants whose experiences andobservations provide a "how to" guide of successful product andprocess development. Their information-packed presentations willdeepen and broaden the food technologist's knowledge of foodproduct development to the sphere beyond the laboratory. Authors address the following key components of productdevelopment: Managing the Product Development Process, Consumer& Market Research, Making It Happen, Cost & Pricing A case study and…mehr

Produktbeschreibung
Improve your product development success ratio! This IFT Basic Symposium is the collective work of a team ofseasoned food industry consultants whose experiences andobservations provide a "how to" guide of successful product andprocess development. Their information-packed presentations willdeepen and broaden the food technologist's knowledge of foodproduct development to the sphere beyond the laboratory. Authors address the following key components of productdevelopment: Managing the Product Development Process, Consumer& Market Research, Making It Happen, Cost & Pricing A case study and several short case history lessons illuminateproduct development from perspectives that include consumer andmarketing needs, manufacturing ramifications, communication issues,food safety systems, shelf life techniques, and distributionelements.

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