William Duggan (Columbia University), Amy Murphy, Laura Dabalsa

The Art of Ideas

Creative Thinking for Work and Life

• Broschiertes Buch

Produktbeschreibung

The Art of Ideas brings together business concepts with stories of creativity in art, politics, and history to provide a visual and accessible guide to the art and science of new and useful ideas. Accompanied by charming and inviting illustrations, William Duggan and Amy Murphy help unlock the secret to creativity in business and in life.

Produktdetails

• Verlag: Columbia University Press
• Seitenzahl: 128
• Erscheinungstermin: 19. November 2019
• Englisch
• Abmessung: 165mm x 164mm x 15mm
• Gewicht: 172g
• ISBN-13: 9780231179409
• ISBN-10: 0231179405
• Artikelnr.: 56746789

Autorenporträt

William Duggan is on the faculty of Columbia Business School, where he teaches the art of ideas in graduate and executive courses. His previous Columbia University Press books include Strategic Intuition: The Creative Spark in Human Achievement (2007); Creative Strategy: A Guide for Innovation (2012); and The Seventh Sense: How Flashes of Insight Change Your Life (2017). Amy Murphy is a director at Strategy&, part of the PwC network, where she advises business clients around the world on innovation, strategy, and creativity. She teaches at Columbia Business School Executive Education and is a licensed architect in the state of New York.

Inhaltsangabe

Part I. Idea
1. A Big Idea in Art
2. Power and Politics
3. Business Innovation
Part II. Method
4. Rapid Appraisal
5. What Works
6. Creative Combination
Part III. Life
7. Ideas for Life
8. Personal Strategy
9. Idea Networking
Conclusion