Anna Rogala, Sylwester Bialowas

Communication in Organizational Environments

Functions, Determinants and Areas of Influence

• Gebundenes Buch

Produktbeschreibung

This book showcasesan interdisciplinary and comprehensive study of the issues related tocommunication in corporate environments. Including perspectives frompsychology, sociology and management science, Communication in Organizational Environments analyzes originalquantitative and qualitative research, and determines the functions, objectivesand conditions of effective internal communication. In this book, the authorsbridge the gap in the literature on the management of corporate internal communication,and provide a tool for measuring communication effectiveness. Useful as a guidefor internal communication managers in various organizations, this book is alsoimportant reading for academics in corporate communication, public relations,corporate management and behaviour, and human resource management.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-137-54701-9
• 1st ed. 2016
• Seitenzahl: 280
• Erscheinungstermin: 20. Dezember 2016
• Englisch
• Abmessung: 216mm x 153mm x 20mm
• Gewicht: 455g
• ISBN-13: 9781137547019
• ISBN-10: 1137547014
• Artikelnr.: 44538624

Autorenporträt

Anna Rogala is an assistant professor in the Department of Marketing Strategies at the Poznan University of Economics, Poland. She specializes in corporate communications, brand management and corporate image, and is currently engaged in consulting and training companies in these areas. Anna is also a member of the Polish Scientific Society of Marketing, and Eurasia Business and Economic Society. Sylwester Bialowas is an assistant professor in the Department of Marketing Research and Services at the Poznan University of Economics, Poland. His research interests include Consumer Behaviour and Market Research.

Inhaltsangabe

Chapter 1 -Theory of communication: evolution, approaches, models.- Chapter 2 -Internal communication in an organization.- Chapter 3 -Functions and objectives of internal communication.- Chapter 4 -Communication behaviours in an organization.- Chapter 5 -Determinants of internal communication effectiveness.- Chapter 6 -Internal and external communication - in search of coherence.

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