Jon Cope, Stuart Mayell

Broschiertes Buch

Creativity in PR and Communications

Concepts and Practices for Innovation

Beschreibung

Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.

Autor

Jon Cope is the Assistant Head of the School of Media and Communications at the University of Westminster, UK. He is also a PR practitioner with over 25 years of experience in creative direction and content creation for consumer, lifestyle and healthcare sectors. Stuart Mayell is Visiting Lecturer at the University of Westminster, UK, and a communications professional with 30 years of experience and over 10 years of experience as a Creative Director in PR and communications. He is also Head of the Creative Difference at The Difference Collective.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 16633
• Seitenzahl: 400
• Erscheinungstermin: 3. November 2025
• Englisch
• Abmessung: 244mm x 170mm x 22mm
• Gewicht: 664g
• ISBN-13: 9781398620803
• ISBN-10: 1398620807
• Artikelnr.: 71826508