Nicolaj Siggelkow, Christian Terwiesch

Gebundenes Buch

Connected Strategy

Building Continuous Customer Relationships for Competitive Advantage

Beschreibung

The Internet of Things, robo investment advisers, wearable fitness devices, remotehealth care operations...business executives in many industries are currently beinginundated with a confusingly and exhaustingly broad range of technologicaldevelopments that enable new business models.

Autor

Nicolaj Siggelkow is the David M. Knott Professor at the Wharton School, University of Pennsylvania, where he also serves as codirector of the Mack Institute for Innovation Management. His research, which focuses on the role interactions among a firm's activities play in creating and sustaining competitive advantage, has been published in leading academic journals such as Academy of Management Journal, Strategic Management Journal, and Organization Science. He has won more than thirty teaching awards and leads many executive education programs on strategy at Wharton. He works with companies around the globe to help them create their distinctive strategies. Christian Terwiesch is the Andrew M. Heller Professor at the Wharton School, University of Pennsylvania, where he also serves as codirector of the Mack Institute for Innovation Management and holds a faculty appointment in Penn's Perelman School of Medicine. He has written several books and published extensively in many of the leading academic journals, ranging from Management Science to the New England Journal of Medicine. He is an award-winning teacher with extensive experience in MBA teaching, online courses, and executive education. Author social media/website info: Nicolaj Siggelkow: linkedin.com/in/nicolajsiggelkow, nicolajsiggelkow.com, twitter.com/nicsiggelkow Christian Terwiesch: twitter.com/Terwiesch, terwiesch.com, linkedin.com/in/terwiesch Connected Strategy website: connected-strategy.com

Produktdetails

• Verlag: Harvard Business Review Press
• Seitenzahl: 288
• Erscheinungstermin: 21. Mai 2019
• Englisch
• Abmessung: 241mm x 161mm x 27mm
• Gewicht: 510g
• ISBN-13: 9781633697003
• ISBN-10: 1633697002
• Artikelnr.: 54165620