Johnston Carla Brooks

Broschiertes Buch

Winning the Global TV News Game

Beschreibung

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It's a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.

Autor

Carla Brooks Johnston

Produktdetails

• Verlag: Routledge
• Seitenzahl: 344
• Erscheinungstermin: 4. Juni 2025
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 524g
• ISBN-13: 9781032607771
• ISBN-10: 1032607777
• Artikelnr.: 72542194