David K Tse, Kineta Hung

Gebundenes Buch

Dynamic Growth of Chinese Firms in the Global Market

Challenges, Strategies and Implications

Beschreibung

Explores China's multinationals, their development, increasing global footprints and future, in the socio-economic contexts of China and the wider world.

Autor

David K. Tse is Stelux Professor and Chair Professor of International Marketing and Director of Contemporary Marketing Centre at the University of Hong Kong. He is known for his research in international marketing, marketing in China and international business. He also consults for a wide range of companies in China, Hong Kong and Canada.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 236
• Erscheinungstermin: 13. Februar 2020
• Englisch
• Abmessung: 231mm x 170mm x 15mm
• Gewicht: 454g
• ISBN-13: 9781107060128
• ISBN-10: 1107060125
• Artikelnr.: 57825426