B2B Sales in Europe: Win more Yes from the Buyers. A No-Fluff Field Notes (eBook, ePUB)

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"B2B Sales in Europe: Win more Yes from the Buyers. A No-Fluff Field Notes" is a hands-on guide that flips the sales perspective and immerses readers into the mindsets of the corporate buyer. Drawing on over 29 years of real-world managerial experience across Europe and the UK, the book addresses the common frustrations of B2B salespeople and provides practical tools for enhancing results. Whether your client says "Your prices are too high", or ignores your emails after requesting samples-this book helps explain why that happens and what to do next.Written in the style of practical "lecture or...

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