Edoardo Magnotta

Broschiertes Buch

Digital Disruption in Marketing and Communications

A Strategic and Organizational Approach

Beschreibung

Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

Autor

Edoardo Magnotta has had several roles in private banking, as well as at LUISS Business School, where he graduated MBA and served as Head of Marketing and Communication. After consulting on International projects, Edoardo is now a business angel supporting international business and digital development of SMEs in the ME Region through Lead Ventures in Dubai.

Produktdetails

• Routledge Studies in Marketing
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 246
• Erscheinungstermin: 30. Juni 2021
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 376g
• ISBN-13: 9781032087917
• ISBN-10: 1032087919
• Artikelnr.: 62152603