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Produktbeschreibung
A "Harvard Business School Press Tip Sheet".
Autorenporträt
Ron Ricci is Vice President, Market Positioning at Cisco Systems, Inc. Reporting to CEO John Chambers, Ricci is responsible for the strategic positioning of the Cisco brand and for helping to maintain Cisco's thought leadership in the Internet economy. An expert in positioning technology companies for market leadership, Ricci's responsibilities include managing Cisco's executive communications function and the Cisco Thought Leadership Network. Prior to coming to Cisco, he was a brand positioning consultant and principal at Citigate Cunningham, working with companies such as IBM, Motorola, Hewlett Packard, and Adobe on their strategic market positions. Ricci serves as a member of the Child Abuse Prevention Center Board of Directors, a non-profit agency that works to prevent child abuse in the Bay Area. He earned his Master's Degree in journalism from the University of North Carolina and a Bachelor of Arts degree in politics from Fairfield University in Connecticut. He lives with his wife and two children in Los Gatos, California.