Challenges / Challenges - Global learning in a globalised world

Challenges / Challenges - Global learning in a globalised world

Modelle und Methoden für den Englischunterricht. Advertising and Marketing - Products, Promises and Persuasion

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Contents:

Getting started

Aspect 1: The basics of advertising - A workshop approach

Aspect 2: Marketing - Launching a product on the market

Aspect 3: Action! - Advertising and sales in the movies

Aspect 4: "It's all illusion ..." - Marketing and sales in literature

Aspect 5: No limits at all? - How advertising influences people

Review
Klausuren 1 und 2