Business Analytics
B. Hiriyappa Ph. D
Broschiertes Buch

Business Analytics

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Business analytics is a set of techniques and processes that can be used to analyze data to improve business performance through fact-based decision-making. Business analytics create capabilities for companies to compete in the market effectively. However, nowadays companies use analytics as a competitive strategy of the business. Business analytics helps companies to find the most profitable customer and allows them to justify their marketing effort, especially when the competition is very high. By using business analytical software, the corporate world has the ability to make better decision...