
The Yes Effect
Accepting God's Invitation to Transform the World Around You
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In 1990, Luis Bush helped change modern missions by introducing the concept of the 10/40 window, a geographic region where large, dense populations of people suffered severe poverty and limited access to the gospel--essentially shining a light on the world's greatest need. Now, after decades spent serving in global missions mobilization, Luis has a unique perspective on what God is doing around the world.