Vzlom rosta: Kak uskorit' razvitie produkta i masshtabirovat' biznes (MP3-Download)
Ungekürzte Lesung. 199 Min.
Sprecher: Dvinyaninov, Sergey
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For a young Internet company, rapid growth is not a whim but a matter of survival. If it does not show significant results in the first months, investors lose interest in it and stop financing. While a marketer using traditional methods will research the market and develop a strategy, the company may run out of money, and no one will give new ones, because all this time it has not grown. This is why startups need growth hackers, people who are focused on quick results and are ready to achieve them by any means. Denis Martyntsev talks about the essence of growth hacking and how to grow growth h...
For a young Internet company, rapid growth is not a whim but a matter of survival. If it does not show significant results in the first months, investors lose interest in it and stop financing. While a marketer using traditional methods will research the market and develop a strategy, the company may run out of money, and no one will give new ones, because all this time it has not grown. This is why startups need growth hackers, people who are focused on quick results and are ready to achieve them by any means. Denis Martyntsev talks about the essence of growth hacking and how to grow growth hackers in your company and build a growth team. Denis cites many cases, including Russian companies, where simple actions, requiring little effort and expense, resulted in a significant growth of digital business indicators, and advises how to reproduce such success in your own project.
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