Jonah Berger
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Magic Words. What to Say to Get Your Way (MP3-Download)

Ungekürzte Lesung. 435 Min.

Sprecher: Lesnyh, Vladimir
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Under the cover are six types of words from Wharton School of Business School professor and MYTH bestselling author Yona Berger's The Psychology of Word of Mouth to help you get the most out of your speech and achieve the best results. Almost everything we do is connected with words. Words are how we persuade, communicate and make connections. This is how leaders lead, salespeople sell, and parents raise children. This is how teachers teach, politicians manage, and doctors explain. Even our thoughts depend on language. Words are our most important tool of influence, but do they all ...

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