Korporativnaya kul'tura: Desyat' samyh rasprostranennyh zabluzhdenij (MP3-Download)
Ungekürzte Lesung. 201 Min.
Sprecher: Gorbylev, Vladislav
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What is corporate culture? Why should management be actively involved in its creation? Why do not imposed standards work? Using examples from the life of Russian companies, the author shows how corporate culture helps to increase motivation, to establish cooperation between departments and focus everyone on the overall result. There are many misconceptions about corporate culture, the most dangerous of which are explored in detail in this book.
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