Chip R. Bell
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Inside Your Customer's Imagination (MP3-Download)

5 Secrets for Creating Breakthrough Products, Services, and Solutions Ungekürzte Lesung. 341 Min.

Sprecher: Pratt, Sean
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"Chip Bell's unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer's ingenuity for creating breakthrough results." -Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA) Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today's innovation-hungry economy. The challenge is customers often don't know precisely what they want. As Henry Ford is reputed to have said, "If I had asked people what they wanted...

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