Luke Szyrmer
eBook, ePUB

Your First Startup Experiment (eBook, ePUB)

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How many pairs of shoes did you buy online in the nineties?In 1998, UK born film-school grad Nick Swinmurn was scouring the Bay Area for a pair of Airwalks, but couldn't seem to find the right size and style. Yet he knew most consumers didn't buy much of anything online. Especially shoes, which are very personal. The assumption that consumers would actually buy shoes online needed to be tested.Swinmurn began by putting up photos of shoes from local shoe stores on a website to gauge demand. When someone ordered a pair online, he bounced back to his local shoe store, bought it, and shipped it ou...

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